Amazon UK Prime Day 2021: Here's where you'll find all the key Prime Day deals


Amazon Prime Day 2021 is nearly upon us. After last year’s shift to the autumn due to the ongoing global situation, this year sees the legendary sale period return to the summer months.

The big deals event takes place next week on 21-22 June. This is our UK specific page – check out our Amazon US Prime Day deals if you’re in the States. 

Prime Day 2021 will feature the largest number of deals in the shopping event’s 7-year history according to Amazon. 

When is Amazon Prime Day 2021?

Amazon Prime Day 2021 will be taking place next week from 21-22 June.

The first Amazon Prime Day took place in 2015 and it’s grown massively ever since. It’s been a two-day event for the last few years. 

In 2019, Amazon Prime Day took place over 48 hours from 15-16 July and that seemed about the right duration; Amazon was able to sustain a good number of deals for the two days. 

Prime Day, as the name suggests, was previously centred around a 24-hour period, but 2019 was the first 48-hour Prime Day. In 2018 Amazon Prime Day deals took place for 36 hours across 16-17 July. In July 2017 it was 10-11 July.

What deals can you expect on Amazon Prime Day in the UK?

Amazon has previewed various deals that will be live (and some are live already).

Amazon Devices

Live already: 

• Amazon Echo Show 5 1st gen – save £15, now £64.99: Amazon’s smallest Echo Show, perfect for the bedroom. View the offer on Amazon

• eero Pro mesh Wi-Fi router/entender – save £52, now £97.00: Get a mesh network to boost your domestic Wi-Fi. See the eero deal on Amazon

• Ring Video Doorbell Wired – save £14, now £35.00: Bring a camera to your door, with smartphone control. View the offer on Amazon

• Blink Mini – save £13, now £21.99: An indoor camera to keep and eye on things when you’re away from home. View the deal on Amazon

• Ring Spotlight Cam Wired – save £60, now £119.00: A wired outdoor camera with spotlights to boost security. View the deal on Amazon

From Monday: 

Save more than 50% on Echo Dot (4th Gen) now just £24.99 (was £49.99).Save up to £50 on Fire TV devices – get Fire TV Cube for £59.99 (was £109.99) and Fire TV Stick 4K for £26.99, (was £49.99).Fire Tablets – get Fire HD 8 Tablet with more than 50% off, just £39.99 (was £89.99) and Fire HD 10 Tablet at £79.99 (was £149.99).Save over a third on Blink Mini, now £21.99, (was £34.99), and more.

Check out all the Amazon device deals that are live already

Other electronics

From Monday: 

Save up to 30% on headphones and speakers, save up to 35% on smartphones and wearables from Samsung, Garmin, Xiaomi and more. Save on Samsung, Huawei, ASUS and many other laptops.Save up to 30% on cameras, drones, action cameras, printers and accessories.Save up to 25% on TVs, soundbars, streaming devices and projectors from Apple, Samsung, Bose and more.


From Monday:

Save up to 30% on selected floorcare brands including Shark, Vax and Hoover as well as a broad range of kitchen appliances from Ninja, Tefal, Tower, Panasonic and more


From Monday:

Save up to 30% on a selection of cookware and bakeware, up to 30% on Silentnight and Slumberdown duvets, pillows and toppers, up to 30% on Brabantia, Vileda, Philips, Willow Tree, Yankee Candle, Swarovski and more.Save up to 30% on large appliances from brands including Samsung, Bosch, and AEG.Save up to 30% on home improvement brands including Bosch, Karcher and Arlo. 

Personal Care Appliances

From Monday:

Save up to 29% on Philips Lumea Prestige IPL, up to 75% on Oral-B electric toothbrushes and up to 67% on Philips Sonicare electric toothbrushes.Save up to 50% on male styling appliances from Philips, Braun, Wahl and more, up to 37% on medical and massage from Omron, Revitive, and Braun and up to 37% on water flossers from Waterpik and Panasonic.


From Monday:

Save up to 30% on garden products including Char-Broil, Spear & Jackson and Duramax.

Toys and sports

From Monday:

Save up to 30% on toy brands including Barbie, Fisher Price and Hot Wheels.Save up to 30% on an extensive variety of sporting goods including Fitbit activity trackers, camping products and exercise and fitness equipment. Save up to 30% on sports apparel from a broad range of brands including Under Armour, Speedo and Helly Hansen.

Prime members will once again be able to shop featured lightning deals from 8am on 21st June

Quick links

Below are quick links straight to deals pages plus other links to the deals at top retailers. Other shops usually discount around Prime Day, too. 

Amazon UK Prime Day dealsAmazon US Prime Day dealsCurrys PC World dealsArgos tech dealsJohn Lewis Clearance deals

At any time you can ask an Alexa-enabled device, such as an Amazon Echo or Amazon Dot, “Alexa, what are your deals?”, and you’ll get a heads up on many Amazon deals. 

Do I need to be a Prime member to get Amazon Prime Day deals?

Yes – to get Amazon Prime deals you need to be a Prime member. If you’re not, it’s high time you signed up for Prime membership.

Sign up for Amazon Prime on Amazon UK

Some of the very best deals are always on Amazon devices, but there are stacks across all product categories such as TV, laptops, smart home, fitness, cameras, gaming and more.

Can you get Amazon Prime Now on Amazon Prime Day? 

Yes you can on selected items. Prime Now is Amazon’s free two-hour delivery service available to customers in select postcodes in London, Birmingham, Hertfordshire, Sheffield, Surrey, Newcastle, Manchester, Leeds, Liverpool, Portsmouth and Glasgow. You order something from the dedicated smartphone application or in-browser at and it will be with you, with free delivery, within two hours.

Can I get Amazon Prime Now one-hour deliveries in my area? 

Previous Amazon Prime Now deals in the past have included:

30 per cent off select Walkers crisps40 per cent off select Nescafe coffee30 per cent off select Coca-Cola bottles and cans25 per cent off select wine when you buy 6 bottles20 per cent off select items from Dettol, Vanish and Finish

Amazon Prime Day 2021 tips and tricks

Don’t miss an Amazon Prime Day deal

Get the dedicated Amazon shopping app on your mobile and turn on notifications.  Within the notifications settings you can turn on “Watched” and “Waitlisted Deals” so you don’t miss it.

Save even more money on your Amazon Prime Day deal

Get £1 back by opting for No-Rush Delivery if you don’t need your new bargain straight away.

Make a list to get the best deals

Rather than going in with a scattergun approach, make a list before you go onto Amazon and be targeted about the products you want. It might be in July, but Amazon Prime Day is a perfect chance to do your Christmas shopping on the cheap.

It’s a big day for deals on any Amazon Prime Day. Hitwise data reveals that the volume of Prime Day web searches in 2018 were up 57% compared to the previous year and on the day of Prime Day’s official announcement, searches unsurprisingly increased 162%

Amazon’s own devices are the most popular products on Prime Day. In 2018, Echo Dot and Kindle were the most viewed product pages in the days leading up to the announcement of the sale. 

Tips from’s tech and deals expert Catherine Hiley

1. Plan ahead 

Amazon Prime Day is an excellent opportunity to take advantage of big discounts to Amazon’s flagship technology, including its streaming sticks, Echo and Kindle devices. If you’ve been looking to get your hands on this tech, now could be your chance. 

2. Know your budget

Set yourself a spending limit. Impulse-buying without strict spending rules will likely result in purchasing items you don’t need, ending up with a pile of items you don’t want.

3. Time to subscribe to Amazon Prime​

In the run-up to Amazon Prime Day, be on the lookout for discounts to Amazon Prime memberships. Deals are often launched in the run-up to get people subscribed before the event starts. 

4. Know your rights

The Consumer Rights Act says goods should be of satisfactory quality, fit to do the job intended, and last a reasonable length of time. This right is limited to 30 days from the date you buy your product. If you’re unhappy with the item, it’s worth knowing what the return policy is in advance. 

5. Do your research 

The bottom line is to always check the reviews, as it’s easy to be swayed by clever advertising. If you’re planning to purchase more expensive items, such as smartphones or laptops, look for deals on comparison sites. 

Check out more great Amazon Prime Day tips

Amazon Alexa

If you ask an Alexa-enabled device, such as an Echo or Echo Dot, “Alexa, what are your deals?”, you get access to Prime Day deals hours earlier as well as access to exclusive bargains. 

To order something, say, “Alexa, what are your deals” followed by “Alexa, add [the item] to my cart. ” Alexa will confirm this, but if you want, you can set up a 4-digit voice shopping pin with the Alexa app to prevent unintended purchases.

Go here to learn more about voice-shopping with Alexa

Watch out for Lightning deals

Lightning Deals are limited in duration and sometimes end in minutes. To stay on top of everything, use Amazon’s app, where you can view many deals 24 hours in advance and sign up for alerts.

Try Amazon Assistant

Amazon Assistant is a browser plugin for Chrome, Firefox, IE, Safari, and Edge. It’s free and easy to install. With it, you can watch for product comparisons that save time and money, access shortcuts to popular Amazon hubs right in your browser, and get notified when deals that you’re watching go live with notifications. It also lets you get information about orders and deliveries. Get Amazon Assistant for your browser

Try CamelCamelCamel

If you want to check a deal’s price against what Amazon has charged in the past, try CamelCamelCamel. It’s a free price tracker that monitors millions of products and alerts you when prices drop so that you can decide if and when to buy.

Our curated deals pages

Amazon Prime Day 2021

Console deals

No deals at present. 

Gaming headset deals

No deals at present. 

Headphone deals

No deals at present. 

iPad deals

No deals at present. 

Laptop deals

No deals at present. 

Monitor deals

No deals at present. 

Robot vacuums

No deals at present.


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