4 Reasons Why Your Retail Business Needs a Mobile App

Mobile epidemic is spreading. Nowadays, there are more than 2 billion active smartphone users all over the world. And all these people choose a smartphone as the most convenient device for the majority of their daily tasks. The possibilities of this market are unlimited, and if you still haven’t done anything to use them, it’s high time for you. In this article, we’ll explore why a website is not an option anymore for online retail business, what benefits you will get if you create an appealing retail mobile app and what functionality you’ll need to include there.

Your site isn’t enough

Ask yourself what device you use more. Is it a PC or a phone? I’m sure that it’s a smartphone. Now, ask yourself what is easier to work with a mobile app or a website via a mobile browser? I think that the answer is obvious. And we are not the only people who have noticed the difference. Here are some statistical facts taken from PR Newswire portal to prove my point:

  • Mobile app users browse 280% more items compared to websites on mobile devices.
  • Mobile apps have 90% higher rate of goods added to basket compared to mobile websites.
  • Mobile websites in the retail sphere have more than 100% less conversion rate if compared to mobile apps.

The numbers clearly show that the mobile apps work much better in such areas as customers’ engagement and profits increasing. And one more thing for you to consider, the portal Flurry analytics has calculated that modern mobile users spend about 90% of time working with apps and only 10% on browsing.

You see the statistics and have to make conclusions because your competitors do. Every day we get thousands of retail mobile apps and there are several reasons why business holders create them.

Benefits for business

All these phrases like “business improvement” and “profit increase” sounds very hazy. Let’s talk about real advantages which you’ll get after your retail app release:

Sales boost. It was calculated that more than 85% of users who installed a retail app use it regularly. Almost 55% percent of these people have made a purchase via the app last month.

Very promising statistics, right! Besides, with the help of discounts, special offers and a loyalty program for mobile shoppers, you can easily break these records. For instance, Alibaba, an online retail app famous for its discounts, has got the highest profit from mobile users – almost $25 per a user a month!

Extinguish competitors. This business if taught and the race is very intensive. Did you know that 60% of all interviewed business holders in the retail sphere confirmed that they are ready to start their own app development or they have already released one? Modern apps are very easy to use, they have much more intuitive interface than mobile websites do and %45 off people who took part in AYTM survey claimed that they prefer doing shopping via a mobile app rather than a website. Sounds like a lot of people, right? Don’t give these customers a chance to choose another app. Contact a mobile app development company and release your product faster than your competitors!

Build brand loyalty. Brand recognition and loyalty is a huge plus for your company. Many businesses are trying to build their marketing campaigns in a way to increase their brand popularity. That’s one of the main reasons for many business holders to create their own mobile app.

In-store experience improvement. It was calculated that more than 50% of customers can use both a mobile app and physical store shopping. Which means that these notions aren’t mutually exclusive. Moreover, one can help another. In such a manner, you can improve your in-store experience with the help of a mobile app.

For instance, with a barcode scanner app, your customers can get more information about a product and its peculiarities without pinging a staff member. As well as that, your customers can pre-order goods and pick them up whenever they like.

MVP feature list

Still, there are some features which are an absolute must in your retail mobile app. Here they are:

Convenient catalogue. It has to be really well-organized and structured catalogue to help users save their time and nerves. Here’s a tip for you, use only high-quality goods photos and keep your catalogue up-to-date. Nothing drives customers crazy as an item which you can see in the app but can’t buy because there are none.

A lot of filters. Customers are very demanding nowadays that is why it would be useful to add additional filters to the usual ones, like size, colour and so on.

Convenient payments. Add several payment options. Not all people use only Visa or MasterCard. Different options give a user right to choose. It would be also great if you add total cost feature to your shopping cart, so a user can see whether he has enough money or it’s necessary to exclude one or a few items.

The information we’ve listed above should become a guide for you if you want to make your retail business prosperous. The modern era demands only modern technologies and approaches. Don’t waste your time and give your customers a chance to shop with comfort!


AngularJS For Web Development

Nowadays, consumers access websites and web applications on a wide variety of devices, operating systems, and browsers. Hence, developers have to focus extensively on website’s user interface (UI) to make it easy to access, use, and navigate. As a robust client-side programming language, JavaScript helps developers to build rich web user interfaces (UIs). The developers can further accelerate web UI designing by using a number of front-end JavaScript frameworks. AngularJS is a widely used front-end JavaScript framework developed and maintained by Google.

Like other open source JavaScript frameworks, AngularJS also helps developers to curtail overall web application development cost. But it accelerates custom web application development by enabling programmers to express various components of a web application by extending HTML syntax. Also, AngularJS updates the web application’s UI each time the backend changes by supporting two-way data binding. The developers can further extend AngularJS by integrating it with various JavaScript libraries. There are also a number of reasons why many web developers prefer AngularJS to other front-end JavaScript frameworks.

Why Most Web Developers Prefer AngularJS to Other Front-end JavaScript Frameworks?

Extends HTML Syntax

In addition to being written in JavaScript, AngularJS is also distributed as a JavaScript file. It can be embedded into a web page directly through the script tag. Also, it allows developers to express various components of a web application by extending HTML with three ng-directives – ng-app, ng-model and ng-bind. The web developers can even use AngularJS expressions to bind AngularJS data to HTML without writing additional code.

Implements MVC Pattern Differently

Model-view-controllers enable developers to simplify development of large web applications by keeping their user interface and business logic separated. But AngularJS implements MVC pattern in a distinct way. The AngularJS team calls the distinct implementation of MVC pattern as model-view-whatever. The model-view-whatever architecture makes it easier for programmers to improve the performance and maintainability of complex web applications.

Supports Two Way Data Binding

In addition to implementing MVC architecture differently, AngularJS also supports two-way data binding. The feature helps developers to synchronize the data between model and view components without putting extra effort. AngularJS automatically updates the web application’s frontend each time its backend changes. As AngularJS synchronizes the model and view automatically, the developers are not required to implement DOM manipulation.

Improves Server Communication

AngularJS reduces web server load significantly by supporting caching. At the same time, the built-in services provided by AngularJS help developers to improve client-server communication. The services further make it easier for web developers to work with various backend systems and solutions. Also, the developers can take advantage of the built-in services to make the data return asynchronously without writing complex code.

Implements Client-Side Form Validation

The web developers can create a variety of forms by combining HTML, CSS and AngularJS. AngularJS further helps developers to implement client-side form validation. It monitors the state of the form as well as individual text fields. It even notifies users about the current state of the form or input fields. The developers can easily validate the form input using standard HTML5 attributes. AngularJS even allow them to write and use custom validation functions.

Keeps the Code Maintainable and Testable

AngularJS helps developers to write readable and maintainable code by extending HTML syntax. In addition to extending existing HTML tags, the developers can use directive to create custom HTML syntax. At the same time, the framework keeps the code testable by allowing programmers to use plan JavaScript objects. The models in AngularJS are also designed as plain JavaScript objects. Hence, the developers can use the framework to write clean, readable, maintainable, and testable code.

Provides a Built-in Dependency Injection Subsystem

Often frontend web developers use dependency injection tools to inject dependency to an object in the most appropriate way and make the objects exchange dependencies seamlessly. AngularJS simplifies dependency injection by providing a built-in dependency injection subsystem. The dependency injection subsystem makes it easier for developers to replace individual components off the web application, along with performing testing.

A Component of MEAN Stack

Many web developers prefer using AngularJS as a key component of MEAN stack along with MangoDB NoSQL database, Express.js and Node.js. As full-stack JavaScript, MEAN enables programmers to write both client-side and server-side code in JavaScript. With more and more enterprises opting for isomorphic applications, AngularJS is being used widely by developers as a component of MEAN stack.

Several AngularJS-based Frameworks

In addition to integrating AngularJS with a number of widely used JavaScript libraries, the web developers also have option to avail several AngularJS-based frameworks – Suave, PrimeNG, QuantumUI, Semantic UI and UI Bootstrap. The UI components provided by these AngularJS-based frameworks make it easier for web developers to build custom web-based user interfaces. Also, these frameworks help developers to create responsive and cross-browser web user interfaces.

Keeps Evolving

As mentioned earlier, AngularJS is maintained by Google along with a community of developers. Hence, it keeps evolving consistently to simplify and speed up web application development. In November, AngularJS 5 was released with a number of new features. The latest version of the JavaScript framework simplifies development of progressive web applications, removes unnecessary code from the application through a build optimizer, and provides a new HttpClient.

On the whole, the features provided by AngularJS help web application developers to build custom web UIs in a short amount of time. But the web developers must remember that AngularJS, like other JavaScript frameworks, has its own pros and cons. They have to integrate AngularJS with other JavaScript libraries and frameworks to accelerate custom web application development. They can still use the latest version of AngularJS to avail a set of new and improved features.


ReactJS and React Native Are Not The Same Things

Due to the similarity in the names, many people confuse Reactjs with React Native. In the year 2011, tech-giant like Facebook released this Reactjs library that showed a new way to speed up JavaScript and to make web pages responsive and dynamic. Once the team made this JavaScript library open sourced, they released a fine-tuned framework React Native. Read on to know the major differences between these two technologies.

In simpler words, when developers are working on large web applications, to create the user-interface, they use Reactjs JavaScript library. On the contrary, React Native is such a framework that consists of multiple native libraries that help to build native mobile applications. So, this is easily understandable that ReactJS helps in web development and the React Native framework helps in mobile application development.

This was a basic difference. However, read on to know the other subtle differences depending on the approach of doing the same task.

> Navigation

While talking about navigation, even though React Native and React JS take different approaches, the outcome is almost neck-to-neck. For seamless navigation, the React Native framework uses an inbuilt library part called Navigator. This Navigator works as an alternative to the react-router, which helps in navigation for the web pages built using ReactJS.

Both help to handle the transitions between different scenes in an effective way. NavigatorExperimental is one of the exceptionally advanced components that can make your work easier. However, most of the developers prefer to stick to the Navigator most of the time till date.

> Animation

React Native is so advanced that its inbuilt libraries are capable of taking care of most of the tasks on their own. Developers do not need to rely on other libraries. The Animation is one such aspect. If you are a newbie to work on this framework, initially, you may find it a bit difficult. But, once you get to learn things, you will agree to the point that the final outcome is far better than the CSS or other JavaScript libraries used by Reactjs. Even interacting with diverse user gestures becomes easier with this Native framework.

> Overheads

See, if you are using the JavaScript library, writing only a single piece of code is enough. Why? It is because the written code will run everywhere. Hence, using this library is time-efficient as developers do not have to write platform-specific codes. On the other hand, while using the React Native framework, developers need to come up with some platform-specific codes which is a bit time-consuming. However, this is only applicable if you want to reach different types of platforms.

Well, the main purpose of this article is to let others know these two are different technologies and they work in completely different domains. Hence, comparing these two is never a great idea. Both are effective in their own domains. However, both technologies are trending a lot in today’s market. If you are looking forward to work with these technologies, contact a trusted and professional web development firm that can guide you well.


Key Concepts of Android App Development

Android is an open source mobile platform launched by Google in 2008 and ever-since it became the favorite for people and developers around the world. Android is Linux based multiprocess and multithreaded OS. Google's Android OS is not limited to phones but you can use it to build a DVR, a handheld GPS, an MP3 player etc.

Although Android platform is an open source and customizable, Android users and developers have become habitual to the constructs developed by Google for Android devices. The use of these Android concepts is vital for developing an application quickly.

Key Concepts of Android are : –
Apps and APK Files
Activities
Fragments
Views and ViewGroups
Layout XML Files
Intents
Widgets
Services
Sensors

I am giving you an overview of the Android key concepts. After having a basic understanding of Android's key concepts you can go deeper into the various different topics.

Apps and APK Files

An Android app is an Android Application. An app is packaged in an APK file ie Android application package. The APK file contains the compiled Java code and other resources like images and texts for the Android application

Activities

An Android activity is a GUI component. You can understand it as a window in a desktop application. As mobile phone screens are small, an activity takes up the whole screen. If you open multiple activities then they are stacked on top of each other. You can not arrange activities side by side like you can do with desktop windows.

Activities are unique, focused actions which a user can take. As it is difficult to scroll, zoom in or click links on a small screen since it is recommended that an app display only one activity per screen. This will present the most relevant information to the user and allows them to launch a new screen for additional information or click the back button to view the previous activity. The screen can expose multiple tasks but it should help the user complete just one activity at a time.

Fragments

In Android, a fragment is a fragment of a total user interface. A fragment only takes up part of the screen. Fragments are used in the activities. Fragments can also be used within different activities. Fragments contain Views and ViewGroups inside them.

View and ViewGroups

Android GUI elements come into three categories ie Activities, Views, and ViewGroups. Activities are the windows / screens. Views are the individual GUI elements, like a TextView which displays a text, a Button that users can click on etc. ViewGroups are containers for Views. A ViewGroup actually groups a collection of Views together. Views and ViewGroups can be nested inside an activity or inside even a fragment which is nested inside an activity.

Layout XML Files

Activities, fragments and ViewGroups can use XML files to define their layout and content. The layout XML files tell which GUI components an activity or fragment contains and also the styling of the GUI components ie the size, margins, padding etc.

Intent

If your app requires performing a function beyond its core capabilities like opening a photo, playing a video or looking up a contact then you should find out whether a tool that can perform that function already exists in the OS or in a third-party app. If yes then you can get the benefit of that functionality using intents.

For eg If your app accesses user contacts then you can use intent objects to launch the device's existing Contacts application. This removes the programming duplication and also speed up the user's interaction with the device as the user will not need to learn again to add a contact to your app.

Widgets

Android Widgets are actually GUI components which can be displayed outside of an activity. For eg A weather widget which shows today's weather is shown on many Android home screens. Widgets have been packaged and implemented as part of an Android application. Also sometimes Views in Android are also referred to as widgets. For eg Many GUI components are placed in a Java package called android.widget. GUI components are not the same as a widget which can remain on the home screen of an Android device. You should understand the difference between GUI components which can be used inside ViewGroups, Fragments and components which can be used inside ViewGroups, Fragments and Activities and also inside Widgets and Widgets which can remain on the home screen of the Android device.

Services

In Android, Services are background process which can be executed on an Android device even if no application is visible. Services do not require a user interface. For eg A Service can check a remote server for updates or backup data every hour.

Sensors

Android devices have many inbuilt sensors which you can access from your Android applications. For eg the inbuilt GPS in smartphones is a sensor. Therefore you can get access to the GPS from inside your Android applications.


Should Android App Developers Take Note Of Google Fuchsia?

At present, Android dominates the worldwide mobile operating system market. Most developers build mobile apps for Android platform to reach out to more users and generate more revenue. But Google is reportedly developing a real-time operating system called Fuchsia. Google is yet to announce Fuchsia officially. The search engine giant even does not any information about Fuchsia. It has been keep updating the new operating system as a pile of code on both Github and its own code repository.

The Google executives describe Fuchsia as one of the early-stage experimental projects. But many bloggers and market analysts believe that Google plans to replace Android with Fuchsia. Recently, Google fuelled the speculations by adding a user interface (UI) to its new operating system. Hence, Fuchsia can now be accessed as a graphical user interface (GUI). The Android app developers must learn about Fuchsia to keep their mobile apps profitable and relevant in the longer run. Also, they can start developing apps for Fuchsia early to beat completion.

Why Android App Developers Must Keep Monitoring Fuchsia?

Google’s Own Kernel

Unlike Android, Fuchsia is not developed based on Linux operating system. Google has developed the new operating system using its own kernel called Magenta. The code posted on various repositories depict that Fuchsia is developed as an operating system for smatrphones and tablets. It manages apps through a card-based system. That is why; many analysts and bloggers speculate that Google is developing Fuchsia as a replacement for Android.

Armadillo

Fuchsia was initially developed as a command line interface. Google recently upgraded Fuchsia by adding a user interface (UI) called Armadillo. According to the information and videos posted on various websites, Armadillo is developed based on Google’s Flutter SDK. It enables programmers to write cross-platform code than runs of multiple mobile platforms including Android, iOS and Fuchsia. The compiled version of Armadillo reveals a card-based system for managing apps. The interface allows developers to drag cards across screens and apply new Google styles.

Combination of Android and ChromeOS

Fuchsia comes with features provided by both Android and ChromeOS. Many analysts believe that Google plans to launch Fuchsia as a replacement for both Android and ChromeOS. However, the source code of Fuchsia differs from the source code of other Google platforms due to Magenta kernel. Google might use Fuchsias as an operating system for smartphones, tablets, computers, embedded devices, and digital systems. Hence, Fuchsia can run the devices powered by both Android and ChromeOS.

Flutter SDK

As mentioned earlier, Fuchsia might be launched as a universal operating system and power a variety of devices. The Android app developers can write apps for Fuchsia platform by taking advantage of Flutter software development kit (SDK). Flutter SDK is being used by both Fuchsia user interface and apps. Flutter SDK renders the apps based on Dart programming language. Dart boosts the performance of apps drastically by making them run at 120 frames per second. However, Flutter SDK generates cross-platform code which is fully compatible with Android. The compatibility enabled many developers to install certain components of Fuchsia on Android devices.

Shortcomings of Android

At present, Android has a much larger worldwide market share than other mobile platforms. But the market share of individual versions of Android differs. The latest version of Android has lower penetration rate than its older versions. Likewise, each version of Android powers a variety of devices manufactured by different companies. The device and operating system fragmentation makes it difficult for developers to create robust Android app. Many bloggers speculate that Google might replace Android with Fuchsia to overcome the device and operating system fragmentation.

Despite developing its new operating system publicly, Google is yet to confirm any information about Fuchsia. Many bloggers speculate that Google might launch the new operating system by 2018. But Google has not revealed its plan to launch Fuchsia officially. The company describes Fuchsia as an early-stage experimental project. Hence, the Android app developers must use Fuchsia only after commercial release. But they must monitor Fuchsia consistently to handle the disruptive technology efficiently.


Different Types Of Frameworks for Hybrid App Development Service

In this digital era, the popularity of mobile applications is increasing day by day. Now, more and more people are using smartphones and use mobile applications for their daily work. With increasing demand and popularity of mobile applications, mobile app development companies are striving to enhance the user experience by opting for the latest technology in mobile app development. Selecting the right framework is important for the development of the hybrid application. There are different types of frameworks for hybrid app development.

1. React Native
The main purpose of this framework is to build native applications, instead of developing hybrid apps which run in a web-view. However, the development is still completely done through React & JavaScript. This framework is not customized towards beginners in web development. The latest version of this framework also has support for Android, so now you can also have real cross-platform applications.

2. Onsen UI
With the help of this open source framework, developers can make applications by combining native looking components. This easy to use framework is able to work without AngularJS. It also has good documentation which includes lots of layouts. The disadvantage of this framework is that it provides only iOS theme, although its next version promises to provide Material Design support.

3. Ionic
This is a popular framework and preferred the choice of many app developers. The CSS portion of this framework can be used to make native looking designs. If you want to harness the full potential of Ionic, you should pair Ionic with AngularJS.

4. Framework 7
One of the best advantage of this framework is that it does not have any extra dependencies like React or Angular. Still, it uses to make apps feel and also look native, with eye catchy animations and properly styled components. Any developer who has knowledge of CSS, HTML & JavaScript can easily create an app without making convoluted code.

5. jQuery Mobile
One of the oldest mobile frameworks, jQuery Mobile does not try to make application that look like Android or iOS. Instead, its main function is to help in developing web applications that will work well equally on all mobile browsers like Blackberry, Windows Phone and Symbian. This framework is known for its lightweight, easy to use and learn.

6. Native Script
The largest advantage with the native script is that it allows you to write app's functionality in JavaScript once, which then will be changed in accordance with iOS, Android & Windows Phone. However, this framework requires in depth skills of coding, which it compensates with an intensive and in depth documentation.

Conclusion:
These are some best mobile frameworks that can be used to make hybrid mobile apps. You can compare these frameworks and choose the best according to your app development requirements.


Quality Assurance & Software Testing by Softage

Software development process is a well defined structure imposed on the development of a software product. Software development process or also known as software lifecycle and software process’s main aim is to develop software which will further enhance technology. In all there are various processes, each corresponds to a wide range of tasks or activities taking place during the process. Any company offering software development services also offer software testing services.

Anyone into software development will agree that any software package, whether open-source or proprietary, can only gain high quality after going through rigorous testing. This is the reason why various companies tend to emphasize more on software testing services. But what exactly is software testing? According to the traditional definition, software testing usually takes programs and specifications as input, and produces a bug list as output.

In other words, software testing services’ main aim is to produce bug lists for development teams. In commercial world, testing is one of the most important tasks of any software development services. In software testing services, testers are usually expected to provide immediate feedback at all times while the programs and specifications keep evolving. Above all to provide software testing services, testers should be able to find out the status of a new build.

In this scenario, automated test execution and result verification seems to be a logical way to go. Moreover, many latest test automation tools and techniques are closely tied for implementing details such as user interfaces. Also user interfaces are very sensitive to changes in the program-under-test. A key question that pops up here is how do testers carry out a small number of test cases on every build and still attain a good overall knowledge of the status of the entire program?

Also, what is the way to combine the results of different test cases executed on different builds? This is the reason why it is widely said that before hiring software testing services it is wise to do extensive market research. Softage is one company offering the best software testing services to the world. Softage is a complete IT company based in Russia. Apart from providing software development services, it also provides software testing services.

Each and every tester of Softage carries healthy experience in providing testing services and this ensures the quality software with full functionality. For more information on software testing services, software integration testing, outsourcing software development, and software quality assurance just click http://www.softage.ru.


Which Framework Is Best for Your Project – React JS or Angular JS?

Hello World! Is it getting ambiguous for you to choosing a right framework for your application or website or for a new Javascript system? This article will take you out of the woods and ensure your decision of framework will lead to an added advancement on project’s durability and ability to fit in code maintainability and scalability of your future app without having a direct bearing on your project’s deadline.

Angular JS developed by Google is a fully-featured MVC framework that is best suited for building dynamic single page applications. No doubt, it is the most popular and touted JavaScript frameworks that come packed with Angular Directives, Dependency injection, Two-way data binding, a tempting engine and onboard form validation.

Angular JS

1. A full-fledged Framework – It is a full-fledged framework that is compatible with any technology, browser or platform.

2. Two-way Data Bind – Data binding in Angular is the synchronization between the model and the view. That means when data in the model changes, the view reflects the change, and when data in the view changes, the model is updated as well.

3. Form Validation – This framework offers client-side form validation. It monitors the state of the form and input fields and lets you notify the user about the current state.

4. TypeScript – It is enhanced JS super-set that supplies optional static type checking, object-based programming patterns, and high-performance typing features. Moreover, this framework allows you to choose your favorite developing environment, while most of the developers use Typescript but you are free to apply JavaScript, Coffee-Script, or Dart.

5. DOM – Unlike React, Angular applies changes in the real DOM in the browser. When the real DOM gets updated, the browser has to change many internal values to represent a new DOM. This also has a negative impact on application performance.

React JS

React JS developed by Facebook is not a full-scale framework but a library and for this very reason integration of the UI library into a common MVC framework requires deeper programming knowledge.

1. Virtual DOM – React JS creates its own virtual DOM where your components are kept which gives the developers high flexibility and performance. This way, React JS sets you free from the costly DOM operations and does updates in an efficient manner.

2. One-way Data Binding – Unlike AngularJS, React JS uses one-way data binding, which means we are able to direct the flow only in one direction.

The Bottom Line

To sum up, both Angular JS and React are great for writing single-page applications. But they are entirely different and serve different purposes. However, AngularJS is always a bandwagon when it comes to choice of developers because it is a complete and comprehensive framework, offers easy development and testing without compromising with reliability.


The Benefits of Windows Application Development

The operating system developed by Microsoft is growing popularity in mobile devices. The reason for this is the similarity to the PC’s people use on a daily basis. It is not so foreign as Apple products. The phone comes equipped with Microsoft Office. Internet Explorer is the default browser and the phone has Windows Media Player. Again, the number one benefit of Windows phone development is user familiarity making tasks easy and convenient.

Customized software is great for a company. This ensures that every department will have all of the same information needed to complete tasks. Having this on your mobile device makes everything more readily available with no error or the risk of being misplaced, in the example of a hard copy of information. This ensures the information is secure, as well. A password can be put on the phone in case the phone is lost. Then the program itself can have a password to access the content. It is secure and convenient, what more could you need?

Productivity will increase. The reason for this is because many Windows apps are made with shortcuts for everyday tasks. For example a copy and paste, or bookmarks of web pages, is as simple as the click of a button. This will prevent time spent searching through a history of pages or making sure you didn’t copy over the information you need to transfer.

In retail companies, the Windows software can enhance sales. These apps can keep track of customer’s preferences to build a relationship with customers. Examples can include reaching out to them on their birthday, or analyzing their purchase so they are the first to know of special sales on something they buy often. You can run customized reports from the database information with the specifics from purchases in a span of time. Another great reason to run a report is to see what customer services issues are arising within the company to fix the issue promptly.

The software developed by a third-party can also be incorporated into Windows Mobile, unlike other operating system. This type of software can be had from Windows Marketplace for Mobile. Windows operating system is ranked in the 5th spot with the other, much more popular, operating systems. Windows only has 5% of shares in the mobile operating system market, worldwide. They do show signs of growth as the other operating systems get more restrictions and confusing to users.

Windows applications have several advantages that help make your work or personal computing activities more convenient. Windows software is familiar to most people. It has security and reliability. The ROI can be significant. Upgrading from old to new versions is quick and easy. Get started on your Windows application development today and reap all of the benefits.


Why Mobile Application Development Service Is Important Today

New devices are being launched every now and then, thanks to ever-growing technology. The evolution of new devices certainly has made the life of an individual a lot easier and convenient, but it has brought many challenges for businesses. Today businesses are not only trying to catch up with the online world but also with the device industry.

In the era of smartphones, just having an up and running website is not enough. According to a recent study, it has shown that more than 45% of Google search results are originating from smartphones. The number is impressive and so is the growth of mobile industry. The need of being available on every internet enabled device has given birth to mobile application development, which signifies the core development of an app specifically for the smartphones and mobile devices.

Does your business need an app?

As a matter of fact, people turn to their mobile phones, smartphones, tablets, and iPhones when they have to look for information on the internet. Today where there is an app for almost everything from shopping to booking to gaming to money transfer, your business cannot afford to miss out on an opportunity to target the half of your audience, which is available on smartphones. Mobile apps are no longer considered to be a luxury, it has become the need of the hour. But this does not mean that every business needs to have a presence on mobile phones.

Let’s picture it this way, if you run a retail business, launching a mobile app does offer a lot of benefits. The app would allow your users to have a glance at your catalog on the internet and make a purchase immediately via the same device. However, if you run a consultancy business, you probably would want to get involved into collaboration tools rather than an app which is available for everyone.

What is the purpose of your mobile app?

It is important for a business to understand the purpose of the app before even planning to launch it. You cannot hire a mobile application development company to get an app developed without knowing the purpose of it. To get the whole picture of launching an app clear, you need a strong mobile strategy. In order to develop a useful app, a mobile strategy is essential so that a business can decide whether to build a mobile-friendly website or a mobile app.

Wondering why not have both? Well, bigger businesses often have both a mobile-friendly website and a mobile application. However, not every website needs both the platform to communicate with its audience. Considering the fact that a mobile website and a mobile application are created for a different type of audience. As an instance, a mobile-friendly site allows every web user to access your site from almost any device, which is well suited for almost any kind of business. On the other hand, a mobile application is catered to a business that provides services and goods to a type of audience, which makes it suitable for retail business.

Conclusion:

Smartphones and tablets have certainly replaced desktops and laptops. This replacement has not only affected people across the world but also businesses who are trying their best to reach the masses and serve the best possible solutions to them. Thus, whether you are running a retail business or a consultancy firm, it is always a bright idea to build a fully functional mobile app to target the right audience and be available for them across every possible device.