Lately, the global travel industry has been going through a huge mobile revolution. There are certain constants in several geographies like material differences and customer demands, which are dependent on how hospitality and travel businesses plan to satisfy the demand.
Global travelers, especially the millennials book accommodations and airfare on small screens today.
- In 2016, 51.8% of travelers who book trips via digital means will do so using a mobile device, according to eMarketer's latest estimates.
Moreover, the ever increasing shift towards metasearch engines like Yelp and TripAdvisor, is another prevalent practice among holiday goers and corporate travelers.
- TripAdvisor is travel industry's most popular mobile app, with more than 230 million downloads and 150 million monthly active users. – eHotelier
The millennial travelers also loves to stay connected on the go, all the time. They are the first one to post reviews and rating about their hotel stay or travel experience, online.
Mobile has for sure become an integral part of the sophisticated multi-channel approach. It is driving B2B and B2C growth across the globe, in the overcrowded and competitive hospitality market. This has given rise to a revolutionary business segment – revenue management solutions for the hospitality and travel technology solutions. The impact of mobile is immense in LATAM as well.
- Latin America's travel industry was worth an estimated $ 60 billion in 2015, and will climb 3-5% for the next five years to reach more than $ 73.3 billion by 2020, with Mexico and Brazil accounting for more than 70% of the market, according to the latest Phocuswright report.
- Another study by eMarketer suggests that Mexico will have 44 million smartphone users in 2016.
A question arises here. With the advent of smartphones and devices of choice to access the internet, how are global travel agents responding?
Most consumer-facing businesses have started to go exclusively online. After all, mobile in the travel business, mobile is committed to serve a multi-channel segment. No wonder that hotels, airlines and online travel sites are better optimizing their websites and revenue management strategies for more direct bookings. As a result of this, people are finding a simpler way to book their trips from hand-held devices.
Particularly in the US, sales of travel products and services booked on mobile devices continue to grow, while desktop- and laptop-based sales decline in absolute terms -eMarketer.
Mobile's omnipresent and on-the-go presence has been changing the way travel is planned or for the matter, booked today. This will continue through 2017 and will further enhance the entire on-destination experience of the mobile savvy millennial traveler. More and more consumers will open content on smartphones and tablets. Mobile websites and apps from OTAs and hotels will further drive customer acquisition as well as help them build brand loyalty and gain more RevPAR. So trip management will become all the more feature loaded and convenient this new year.