2020 Strategy: Technology Trends for the Year to Come

2020 Strategy: Technology Trends for the Year to Come

Constantine Isaacyan

With the start of the new decade, the leaders of partner companies are looking closely at what awaits them in the next 10 years. Against the background of political turmoil and the threat of trade wars, the technology market
it is accelerating, there is growing concern about the climate crisis, and all this can change our approach to supply chains.

In the new 2020 trend, cooperation is a common factor in channel-specific trends – from diversifying the workforce and reaching all staff to reviewing the international strategy
channel and association for innovation in a waste-free economy.

Double expansion in the international arena

What is our position at EU and national level?

Big M&A is happening today in all directions. As we can see, there is a process of consolidation in the market, customers are expanding their horizons, they want to be global,
international companies. For example, IBM completed its largest software purchase in the history of a deal with Red Hat, and SAP made two acquisitions worth several
millions of dollars. According to Knowledge Base 451 Research, since 2014, the number of mergers and acquisitions in
the field of new technology has grown almost ninefold. Although acquisition costs have dropped from $ 584 billion in 2018 to $ 392 billion in 2019, it is still extremely high.


According to a survey of leaders in the field of mergers and acquisitions in the technology market (‘The Tech M&A
) Conducted by Morrison & Foerster and 451 Research, 40% of respondents expect the number of mergers and acquisitions to increase in the next 12 months, 32% expect activity in this
the segment will remain the same and 28% expect it to decline. However, there are also factors contributing to a potential reduction in concerns about both a possible economic downturn (61%) and
breach of tariff agreements or trade disputes (57%). Whatever happens, this trend needs to be taken into account, it can change the channel’s landscape and prospects for both clients and

But there are risks everywhere. For a successful acquisition or merger, time is everything, combining two corporate cultures cannot be underestimated, and retaining key employees is essential
maintain strong links across the business. Despite this, the growing market impact and expanded portfolio of services are often at risk.

Increasing brand culture

Can brand culture retain better footage?

Attracting graduate employment is a competition issue, especially since potential brain drain has become a topic of news programs in Europe and the US. Brand culture is the foundation of business,
which seeks to retain and attract a talent pool in the channel. In its 2020 Global Market Trends Report, Deloitte emphasizes that talented people are the biggest asset of business and today more and more of them
people meet both inside and outside the company. This is especially true of the importance of gaining experience in the workplace, in which staff training and personal development are valued.


In the course of a study by Dell Technologies Future Workforce Study found that the fifth part
employees in the UK are ready to leave because of poor technology in the workplace, with 38% saying they do the best job out of the office. This data demonstrates the importance of “smart” technologies and
flexible working methods for modern employees.

According to the recommendation of UNC Kenan-Flagler Business School, “Powering your bottom line through employee engagement” organizations with better HR experience achieve 12% greater customer satisfaction than their counterparts, and
Revenue growth rates for the three-year period are 2.3 times higher. Those who do not take this trend into the channel or anywhere else in their business are more likely to stay out of the way.

The PC is alive!

Is a work environment created for users of each type?

Proof of this is financial performance: this year was Dell’s strongest year in the tech world – the company ranked first in revenue and profit. It is important to note that the channel has unused opportunities for
businesses that go beyond the actual supply of PCs. PCs are only a part of their lifecycle, and to take advantage of all the business opportunities, partners need to help customers at all
ranging from ordering and installation to PC servicing, decommissioning and processing.


The good news is that, according to IDC, by the end of the third fiscal quarter of 2019, the world
shipments of traditional PCs – desktops, laptops and workstations – reached 70.4 million units. The market is growing for the second consecutive quarter. Commercial demand is expected to increase similarly
and in 2020, as customers continue to migrate to Windows 10, and Windows 7 support ends on January 14, 2020. Support for partners is ripe and
customer interaction throughout the life cycle of these PCs, not counting the first purchase.

This is something that we expect to see very soon due to the strong incentives of 2020.

IT channel

IT-Expert Magazine,

Dell | Dell

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