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AMD expects Radeon RX 6800 prices to drop to MSRP in 1-2 months


The problem with NVIDIA Ampere and AMD RDNA 2 graphics cards is that it is almost impossible to buy them at the stated prices. Hardware Unboxed shared some interesting information during the November Q&A session. It seems that even in the US, Radeon RX 6800 graphics cards from AMD partners will be available at suggested retail prices no earlier than in a few weeks.

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Steve and Tim of YouTube’s Hardware Unboxed finally sat down in front of the camera together after long social distancing to discuss the Radeon RX 6800 family and more. The video concerns the lack of stock of the Radeon RX 6800 and the overpriced custom models.

The reference cards were immediately sold out at their suggested retail prices. Many retailers did not even sell these cards over the Internet, as their availability was minimal. Unfortunately, this situation has not changed with the launch of custom models a week later. Stores generally did not accept pre-orders for these solutions, and prices were simply appalling and far above AMD’s stated.

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It turned out that AMD has recognized the overpricing issue, and the manufacturer is already working to help partners reach their MSRP within two months. The short and unofficial statement from AMD as retelled by HarwdareUnboxed, however, does not explain why there is a shortage of AMD graphics cards and why prices for non-standard options are much higher, even compared to NVIDIA Ampere cards at launch.

“We had a personal conversation with AMD… They assured us that in 4-8 weeks the cards from partners will be available for purchase at the recommended prices. They said they would help partners reach the recommended retail price for Radeon RX 6800 XT in the amount of $ 649 dollars and it is expected that this will happen within the next 8 weeks “, – noted Steve Walton of Hardware Unboxed.

Let’s remind: in Russian retail the situation with new AMD accelerators is even worse. Large stores (in particular, DNS) do not wait for the normalization of supplies until the second quarter of next year.

In the USA, the recommended prices were fair only for the first reference models, which puts the reviewers in a difficult position: it is impossible to compare the prices of new cards with competing NVIDIA products, because they are much more expensive in retail. AMD has had this kind of launch problem for years, but the manufacturer still can’t fix it.

As you can see from the above table compiled by VideoCardz, custom Radeon RX 6800 cards are sold on Newegg for $ 81-251 above the MSRP (and still not easy to get them):

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