(Jim Wilson

Apple CEO says he sees huge potential in augmented reality


Apple CEO Tim Cook rarely gives details on unannounced products, but in a recent interview with Kara Swisher for The New York Times, he shared some hints on what Apple thinks about augmented reality (AR).

(Jim Wilson | The New York Times)

(Jim Wilson | The New York Times)

In particular, he agreed with Ms. Swisher’s words that this technology is critical to Apple’s future. According to the manager, it can be used to improve communication. “We are having a great conversation with you right now. Perhaps it would be even better if we could supplement our discussion with diagrams or other things that appear right in front of us. “– said Mr. Cook.

The Apple head suggests AR will be heavily used in areas such as healthcare, education, retail and gaming. “I’m already watching AR is now experiencing rapid growth in some of these areas thanks to smartphones. And I think the future promises much more “, – he stressed.

(Dieter Bohn | The Verge)

(Dieter Bohn | The Verge)

For years, there have been rumors that Apple is working on an augmented reality headset, and recent leaks indicate that a similar mixed reality device could arrive next year. AR capabilities are available on iPhones and iPads today, but aside from some fun Snapchat filters, AR isn’t widely used.

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