Apple shipped 22.6 million computers in 2020, according to Canalys, up 16% from 19.4 million in 2019, but it still lags far behind the competition.
The Canalys study, which does not include tablet computers, indicated that the global PC market grew significantly in the last quarter of 2020. Shipments of desktops, laptops and workstations increased 25% year over year to a record 90.3 million units. The fourth quarter of 2020 was the third consecutive quarter of consecutive market growth, fueled by strong demand for computers in the pre-holiday season.
Over the past year, PC shipments grew 11% to 297 million units, the highest annual growth rate since 2010 and the highest volume since 2014. Canalys noted that growth in the PC market in 2020 was “solely driven” by an increase in laptop and mobile workstation shipments, which grew 44% to 235.1 million units. In turn, shipments of desktops and workstations fell by 20% compared to 2019 and reached 61.9 million units.
Apple ranked fourth in PC shipments in 2020 with 22.6 million devices, up 16% from 2019. HP and Dell shipped twice as many computers as Apple, while market leader Lenovo shipped 72.6 million units.
As for 2021, Canalys predicts an increase in the competitiveness of the PC market. The industry as a whole is reportedly re-targeting a broader range of customers with “new features and use cases,” although the market is expected to be held back to some extent by supply shortages in the first half of the year.
Suppliers are expected to prioritize chipset and operating system innovation to capitalize on the increased demand. A particular trend that Canalys analysts believe will be further developed is the bitter rivalry between Apple and Microsoft in the field of custom chips, but also attention may be paid to updating Chrome and Windows in the struggle for the consumer with competitors.
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