Dan Riccio справа, источник Bloomberg

Apple transfers head of hardware solutions to AR and VR development


Dan Riccio, Apple’s senior vice president of hardware development, will move to the AR and VR business unit. Bloomberg journalist Mark Gurman writes about this with reference to an anonymous source.

Dan Riccio on the right, source Bloomberg

Dan Riccio on the right, source Bloomberg

Details of the translation were not specified. After the transfer, Riccio himself said that he was looking forward to starting his new position, so that “focus your time and energy on creating something new and wonderful“.

Gourmet believes Riccio’s translation is similar to that of Phil Schiller, who left his post of CMO in 2020. Both employees left management positions and moved into areas that require additional control. For example, Schiller switched to working with the App Store and public relations. This allows the company to retain key employees who have been at Apple for many years.

Riccio has been with the company since 1998. Riccio’s move became known at the end of January. He will be replaced by John Ternus, who has been with Apple since 2001. Since 2013, he has been working as vice president of hardware solutions development.



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