The International Data Corporation (IDC) has recorded a sharp decline in smartphone shipments in India, the world’s second largest cell phone market after China.
In the second quarter of this year, shipments of smartphones in the Indian region amounted to only 18.2 million units. This is 50.6% less compared to the second quarter of 2019, when deliveries were equal to 36.8 million units.
In other words, the market crashed twice. This is explained by the restrictions imposed in connection with the spread of the coronavirus. The pandemic provoked the suspension of the work of enterprises, the disruption of the supply channels of electronic components, the temporary closure of communication shops and the self-isolation of citizens.
Xiaomi smartphones are the most popular in India: the share of this Chinese developer in the last quarter was 29.4%. Samsung is in second place with a score of 26.3%. This is followed by the Chinese Vivo, Realme and OPPO, controlling 17.5%, 9.8% and 9.7% of the Indian market, respectively.
Thus, the top five suppliers hold nearly 93% of the smartphone industry in India. Apple devices are not as popular here as in other regions.
IDC analysts also note that the market will begin to gradually recover from the impact of the coronavirus in the second half of this year.
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