Apple has removed the popular Fortnite game from the App Store, developed by Epic Games. Apple justified its decision by the fact that Epic Games violated the rules of the platform, adding to its application the ability to pay for in-app purchases bypassing a service charge of 30%. In response, Epic Games filed a lawsuit against Apple, accusing the Cupertino-based company of anti-competitive behavior.
“Epic Games has taken the wrong turn today, breaking the App Store policies, which apply equally to all developers, and are designed to keep our store safe for users. As a result, their Fortnite app was removed from the store“, – the Apple representative commented on the situation.
“The removal of Fortnite is another example of Apple demonstrating its dominance to impose unreasonable restrictions and illegally maintain its monopoly in the payment processing market for iOS apps.“- said in a statement Epic Games.
It’s worth noting that Epic Games challenged not only Apple but Google as well. A similar option to pay for purchases – directly to Epic Games without a service fee – has appeared in the Android version of Fortnite. Players who take advantage of the new feature will receive a 20% discount on in-game currency purchases.
Apple said Epic Games has added a feature to its app that hasn’t been reviewed and approved by App Review. “They did so with the clear intent of violating the App Store’s in-app payments policy, which applies to all developers who publish their products to our store.“- said in a statement Apple.
Shortly after Fortnite was removed from the App Store, it was announced that Epic Games would appeal Apple’s decision in court. “Instead of putting up with healthy competition and rivalry, Apple removed Fortnite. This means that new users will not be able to download the app, and people who have already done so will no longer receive updates.“- said a spokesman for Epic Games. It was reported that the purpose of the proceedings was not monetary compensation. Epic Games intends to force Apple to change its policy, which helps the company remain a monopoly in the payment market for iOS applications.
Even more curious, Epic Games has posted a video in Fortnite called “Nineteen Eighty-Fortnite,” which parodies an 80s Apple commercial. “Epic Games has challenged the App Store monopoly. In response, Apple is blocking Fortnite on billions of devices. Join the fight so 2020 doesn’t turn into 1984“, – reads the text that accompanies this video.
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