household appliances will be released under the brand Xiaomi Smart Life

household appliances will be released under the brand Xiaomi Smart Life


Xiaomi has officially renamed its own sub-band Mijia, engaged in the production of various household appliances. Now all new Mijia products will be called Xiaomi Smart Life.

The company announced rebranding through its official account on the Weibo social network. At the same time, the company decided to leave the used Mijia logo. Xiaomi noted that it does not plan any further changes related to the brand. At least for now. Of course, support for devices previously released under the Mijia brand will also continue, the report says.

Renaming will not affect the general concept that Xiaomi has chosen for its sub-brand and its various products. The changes are purely nominal in nature.

Recently, under the Mijia brand, the 1S smart electric kettle, Pro thermostatic electric kettle, multi-function printer, pendant lamp, compact washing machine with a load of 3 kg of items and many other products, including the Mijia S300 electric shaver, were launched to the market. The latter uses a triple floating head design and promises a clean and smooth shave for just $ 14.



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