HP buys gaming peripherals brand HyperX

HP buys gaming peripherals brand HyperX

HP announced the acquisition of Kingston Technology’s HyperX gaming division. More specifically, we are talking about the acquisition of part of HyperX, engaged in the production of peripheral gaming devices, including gaming headsets, keyboards, mice and mats for them, microphones, and various accessories for consoles.

“HyperX is a leader in peripherals that people around the world trust. We are delighted to welcome such an outstanding team to our HP family. “, – commented on the purchase of the CEO of the company Enrique Lores (Enrique Lores).

As part of the agreement, HP will pay $ 425 million. At the same time, Kingston will retain the right to manufacture HyperX-branded RAM, flash memory, and solid-state drives. The deal is slated to close in the second quarter of 2021 after regulatory review.

PC gaming is one of the most popular types of digital differentiation. According to forecasts, the total revenue of the personal computer market will be $ 70 billion by 2023. Analysts also predict that the gaming peripheral market will grow to $ 12.2 billion by 2024.

In recent years, HP has been actively developing its OMEN gaming delusion, releasing gaming computers, laptops, monitors and various gaming peripherals under its name. Adding HyperX products to the company’s portfolio will expand its ecosystem as well as bring the latest gaming experiences to growing businesses.

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