In the IV quarter of 2020, the Russian market of printing devices decreased by 0.9%

In the IV quarter of 2020, the Russian market of printing devices decreased by 0.9%


Market Trends

Ekaterina Alexandrova | 03/22/2021

In the IV quarter of 2020, the Russian market of printing devices decreased by 0.9%

According to the results of research by IDC, in 2020 supplies of manufacturers to the Russian market of printing devices decreased by 5.3% compared to the level of 2019 to 2.69 million units, and
in monetary terms, it decreased by 4.1% to $ 664 million. In total sales, laser technology accounted for about 1.9 million devices, including almost 1.25 million multifunctional devices (MFPs); quantity
sold inkjet devices amounted to slightly less than 780 thousand pieces, most of which are also MFPs – more than 657 thousand pieces have been delivered.

In the IV quarter of 2020, the Russian market for printing devices decreased by 0.9% in piece terms and by 11.5% in monetary terms compared to the same period last year. For the specified
During the period, about 824 thousand printers, copiers and MFPs were delivered to the Russian market, the total cost of which amounted to about $ 200 million. The average price of the device decreased by 10.7% compared to
with the fourth quarter of 2019

The market for laser technology in the IV quarter of 2020 increased by 7.5% in unit terms and decreased by 8.2% in monetary terms, compared to the same period last year.

In the segment of monochrome devices, deliveries in the high-speed category up to 20 ppm decreased by 11.7%, 21-30 ppm – increased by 3.4%, the category 31-44 ppm increased by 36.1 %,
category 45-69 ppm showed an increase of 16.3%, all senior categories of laser devices showed a double-digit decrease in shipments in units in the 4th quarter of 2020.

In the segment of color laser technology, deliveries of the high-speed category 1-10 ppm decreased by 14.5%, 11-20 ppm – decreased by 42.1%, 21-30 ppm – increased by 3.5 %, all older
categories showed double-digit declines.

The inkjet equipment market showed a decrease in piece terms – by 15.5%, and a decrease in monetary terms – by 25.1%, compared to the same period last year. Reduced supply in IV
quarter showed inkjet devices in all speed categories with the exception of the 11-20 ppm category, which showed an increase of 1.6%.

“In the second half of 2020, the availability of products from vendors continued to be affected by the lack of factory production capacity and / or the reduction of workers in factories in Asia due to
epidemic of COVID-19, additional problems with the availability of products were caused by a global shortage of shipping containers for shipping, which was the reason for a significant excess of demand over
supply, and falling delivery rates. The outlook for 2021 could be cautiously positive, based on the fact that Russia survived the peak of the epidemic in 2020 without significant long-term
periods of lockdown and closure of production and service sectors, as happened in Europe and other regions. IDC’s current field studies of vertical markets in Europe and Russia show that
the return of workers to offices will continue in 2021, and it will be even more significant in 2022. This will certainly have a positive effect on the volume of printing in the office and the purchase of printing
devices and consumables ”, – said Konstantin Makarenkov, a leading analyst at IDC Russia & CIS.

IDC Print Russian market Printers Multifunctional devices



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