India sets up a national mobile app store

India is establishing a national mobile app store. IT Market


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Natalia Solovieva | 13.10.2020

India sets up a national mobile app store

Indian authorities are discussing a plan to launch a national mobile app store in the country. It is also possible that it will be made mandatory for pre-installation on most smartphone models,
going on sale to the country’s market.

A government mobile app store can be implemented, as suggested by one of the proposed options, by expanding the existing government mobile app store
Seva App Store for Android, Windows Phone, Java, iOS. It is based on service-oriented architecture and cloud technologies using open standards and was built to facilitate
the process of developing and deploying suitable mobile applications through which public services are delivered via mobile devices. Mobile Seva App Store is integrated with Mobile Gateway
Mobile e-governance Service Delivery Gateway (MSDG) of the Ministry of Electronics and Information Technology of India (Ministry of Electronics and Information
Technology), and must use the infrastructure of the latter to deploy applications.

The government app store will become an alternative to the Google Play Store and Apple App Store, and, experts say, will lead to an increase in the country’s digital self-sufficiency. In one of
From the Entertainment technology news, books and jobs (ETNow) news channel, the Government of India, led by Prime Minister Narendra Modi, was quoted as saying:
“Android has a 97% market share in India. So we need to step in and support Indian startups. ”

In addition, according to local news agencies, the government is also considering making this app store mandatory for preinstallation on smartphones running
Android OS sold in the country’s market.

The news, according to media reports, came after the country’s numerous fintech entrepreneurs decided to apply to the country’s government with a collective petition. These included the founder
India’s largest digital payments company Paytm Vijay Shekhar Sharma, co-founder of insurance aggregator Policybazaa Yashish Dahiya, and founder
and CEO Murugavel Janakiraman, Indian Internet Business Partner. Entrepreneurs are asking to support the Indian digital app ecosystem,
which is forced to compete today with the major tech giants Google and Apple.

“India has already introduced net neutrality, why can’t application neutrality be approved in the country? – quoted by local media outlets Murugavel Janakiraman. – Ensure neutrality,
fairness and openness of applications could be a government-controlled body. ”

At the meeting in the government, according to media reports, they also discussed ways to create a large-scale platform in India that would host local applications, which would lead to the elimination of the monopoly on
market. In addition, fintech businessmen intend to contact the country’s banking regulator, including the Indian Ministry of Finance, to discuss compensation for losses from the recent
Google’s initiatives to increase commissions for purchases made on its app store.

Recall that India has introduced one of the world’s toughest options for net neutrality. In the summer of 2018, the country’s government banned “content discrimination” –

Indian providers are prohibited from blocking, slowing down or giving any preference to any content producers on the web.

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