Lay's has built a crunch recognition system into the browser. She turns on subtitles when someone is eating chips.

Lay’s has built a crunch recognition system into the browser. She turns on subtitles when someone is eating chips.


Many people have long been accustomed to watching YouTube videos and eating. Chips are often used as a snack, the crunch of which can drown out the sound of the video being played. A new extension for the Chrome browser called Crispy Subtitles from Lay’s, which can automatically turn on subtitles in YouTube videos, if it detects a crunching sound near the device, will help solve this problem.

The development of this product was carried out by the specialists of the Vietnamese design studio Bliss Interactive in conjunction with the Happiness Saigon advertising agency, which represents Lay’s chips in Vietnam. According to the developers of the extension, the inability to hear the sound of the video when eating chips is a problem, due to which YouTube users constantly have to adjust the volume level. The product they created will help avoid this, because every time the extension detects a crunch near the device, it automatically turns on subtitles.

Crispy Subtitles from Lay’s reportedly developed 178 hours of crispy crisp sound recordings. As a result, machine learning technologies were used to create an AI crunch recognition model, which became the basis of the mentioned product. After installing the extension in Chrome, it accesses the tab from YouTube and every time it detects a crunch, it launches subtitles if they are available for the video you are watching. The source tested the video and confirmed its performance, noting that it requires crisps to crunch loudly enough for it to function properly.



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