IT NewsBusiness ToolsMarketing & Sales
Ekaterina Alexandrova | 10/27/2020
The operator of communication solutions for business, Mango Telecom, has offered call tracking services to companies operating internationally and serving clients abroad.
The MANGO OFFICE marketing analytics platform now has the ability to use telephone numbers in more than 50 countries, previously only numbers of Russian cities were available on it.
Call tracking systems are used to measure the effectiveness of advertising. Call tracking matches phone calls to specific numbers with specific ad placements and allows you to accurately
to establish with which advertising the consumer has contacted before contacting the seller of goods or services. Call tracking is equally applicable for advertising in the press, on television and on radio, outdoor
advertising and advertising on the Internet. Digital channels are tracked using dynamic phone number spoofing technology on the advertiser’s website. In the “Contacts” block, each visitor
your phone number is shown, a call to such a number uniquely identifies the user and makes it possible to restore the history of his interactions with advertising before visiting the site.
If call tracking is integrated with the enterprise CRM system, then analytics will be able to show not only the volume of requests from one or another advertising source, but also the percentage of successful transactions, as well as their
parameters – up to the size of checks and the number of repeat purchases, which will allow correlating not advertising and requests, but advertising and the proceeds obtained as a result of its placement.
The operator clarifies that phone numbers of Australia, Austria, Argentina, Bahrain, Belgium, Bulgaria, Brazil, Great Britain, Hungary, Venezuela, Guatemala, Germany have appeared in call tracking,
Hong Kong, Greece, Georgia, Denmark, Dominican Republic, Israel, Ireland, Spain, Italy, Kazakhstan, Canada, Kenya, Cyprus, PRC, Colombia, Latvia, Lithuania, Luxembourg, Malta, Mexico,
Netherlands, New Zealand, Panama, Peru, Poland, Portugal, Puerto Rico, Romania, El Salvador, Singapore, Slovakia, Slovenia, USA, Thailand, Uganda, Ukraine, Finland, France, Croatia, Czech Republic,
Chile, Switzerland, Sweden, Estonia, South Africa and Japan.
Mango Telecom | Mango Telecom