Microsoft announced on Friday the closure of all of its offline stores Microsoft Store. Instead, she will focus on online trading through the online store on Microsoft.com, where customers can purchase all the new products and seek technical support.
It is reported that members of the retail team will continue to serve customers at Microsoft corporate offices and will remotely provide sales, training and support. Microsoft will continue to make efforts to develop storefronts on Microsoft.com, trying to reach over 1.2 billion people in 190 markets.
In addition to closing all 83 of the company’s stores, Microsoft Experience centers located on the company’s campuses in London, New York, Sydney and Redmond will also be refitted.
Closing the physical stores of the Microsoft Store will result in losses of up to $ 450 million or $ 0.05 per share due to write-offs of assets and markdowns. This amount will be reflected in the financial report of the company for the current quarter ending June 30, 2020.
“Our sales have grown on the Internet as our product portfolio has evolved largely into digital offers, and our talented team has proven its success by serving customers outside of any physical location.“Said Microsoft’s corporate vice president, David Porter.
Recall that in March Microsoft temporarily closed stores due to the coronavirus pandemic.
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