The final part of the Godfall video demonstration contained a banner with the AMD Radeon logo in a new style. This seemingly insignificant change should demonstrate the attitude of the company’s marketing to the upcoming announcement of new graphic solutions. The previous Radeon logo update was dated 2016.
Four years ago, AMD launched the Polaris family of graphics solutions, which still protect the brand’s position in the middle and lower price segments. As you know, the architecture of RDNA 2 brings hardware acceleration of ray tracing and some other changes, so refreshing the logo to the release of a new family of graphics cards seems like a natural step.
The new logo will highlight the products of the new generation not only on the boxes and accompanying marketing materials, it will be highlighted on the casing of the cooling systems of the video cards themselves. The font of the new Radeon logo is unified with the logo of the central Ryzen processors, which additionally emphasizes the importance of their mutual integration. It cannot be ruled out that Renoir desktop hybrid processors preparing for debut will receive the Radeon logo in a new style.
The VideoCardz website in one image has combined five generations of Radeon logos to make it easier for inexperienced readers to track design evolution. According to unofficial data, the Navi 2X family of graphics cards with RDNA 2 architecture will debut in the first half of October, the flagship solution with the informal designation “Big Navi” may be among the first on the market. If it provides a breakthrough in visualization technologies and a speed level, the new Radeon logo will begin to work for the benefit of all subsequent next-generation video cards.
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