Former co-founder of smartphone maker One Plus, Carl Pei, founded a new company – NOTHING. is he reported about it on twitter. According to Pei, the company will develop “consumer technology”.
“Nothing interesting has happened in technology for a long time. It’s time for a change. The main goal of NOTHING will be to remove barriers between technology and people to create a clear digital future “Pei said.
NOTHING has received investments from a number of entrepreneurs, including Steve Huffman (co-founder of Reddit), Kevin Lin (co-founder of Twitch) and Liam Casey (founder of PCH International). What specific products the company will deal with is not specified yet.
Speaking with The Verge, Pei clarified that NOTHING plans to generate its main revenue from device sales, not subscriptions or software. However, he noted that “healthy business” requires technology and software to be at their best. The businessman also stated that the company will use custom-made components at the start. This will avoid similarities with existing devices.
Information about Pei’s departure from OnePlus appeared back in October 2020. At the same time, sources said that the entrepreneur was planning to launch a new brand. In mid-January, it became known that his startup had attracted an investment of $ 7 million.
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