OnePlus founder's Nothing takes over Android founder's Essential brand

OnePlus founder’s Nothing takes over Android founder’s Essential brand


As it became known, the company Nothing Technologies Limited Carl Pei (Carl Pei), the former director of OnePlus Global, became the owner of the Essential smartphone brand – Andy Rubin’s failed project.

This was reported by 9to5Google, which found documents in the UK Intellectual Property Office (UK-IPO) showing that former Android founder Andy Rubin transferred ownership of his smartphone company Essential to Nothing Technologies Limited. The transfer process was completed on January 6, 2021, and in fact, the application was filed on November 11, 2020.

This means that all existing trademarks, logos and the entire Essential brand are now the intellectual property of Pei’s startup, although it is unclear if this will affect any of the patents Essential currently owns. It also does not necessarily mean that Nothing is entering the smartphone market, but this deal could be a signal of the startup’s intention to do so in the future.

It is not yet clear what will happen to the products Essential has been working on. It is also unclear whether the former Essential engineers will join Karl Pei’s startup under this deal, as the deal currently appears to only include branding and a brand portfolio.

A team of former Essential employees who helped develop the Essential Phone (PH-1) smartphone have formed OSOM Privacy, a startup that is working on a privacy-focused Android device. Its release is scheduled for 2021.

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