Remote Work Drives Further Growth of the PC Market in EMEA

Remote Work Drives Further Growth of the PC Market in EMEA

The International Data Corporation (IDC) predicts strong growth of the personal computer market in the EMEA region (includes Europe, including Russia, the Middle East and Africa) at the end of this year and in the first half of 2021.

The ongoing pandemic is the catalyst for the market. In the conditions of remote work and distance learning, citizens of European countries are forced to buy additional computer devices.

It is noted that by the end of 2020, about 80.6 million personal computers will be sold in the EMEA region – traditional, ultra-thin and hybrid laptops, as well as desktops and monoblocks. Including workstations, the industry will reach 82.1 million units, up 12.7% from last year.

In the last quarter of this year, PC shipments in Central and Eastern Europe (CEE) are forecast by IDC to rise by 12.1%. In the Middle East and Africa, growth will be 7.6%.

In the first half of next year, the market is also expected to show an increase in shipments, but in the future shipments will decline. As a result, in 2024, the total shipments of laptops and desktops will be at the level of 75.5 million units.

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