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Russian buyers hardly noticed Ryzen 5000


The start of sales of representatives of the Ryzen 5000 family did not lead to any noticeable changes in the Russian market of desktop processors. As follows from the November statistics collected by the Yandex.Market service, the share of AMD has hardly changed, and the number of user visits to online stores for purchases of Zen 3 microarchitecture media did not bring any of these new products even to the top 10 most demanded processors.

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At the end of November, the share of AMD processors in the structure of consumer demand was 56.5%, which is 0.4% more than in October. Although AMD’s offerings have been growing in popularity over the past three months, the company has not been able to return to late spring and early summer performance. Intel Comet Lake, which appeared on sale in early summer, were in demand in the Russian market, they are acquired by a fairly large number of buyers, and due to this, Intel was able to strengthen its market positions by several percentage points during the summer.

A particularly successful model among Intel’s proposals, according to the generalized opinion of Russian consumers, was the six-core processor Core i5-10400F, which in November came in third place in popularity – 5.1% of all CPU buyers who passed through the Yandex.Market service were interested in it.

Only two AMD six-cores of previous generations aroused more interest from users: Ryzen 5 3600 and Ryzen 5 2600. And in November they swapped places again – Ryzen 5 3600 regained the title of the most popular CPU, which is apparently due to a decrease in its average retail price by 4.9% to the level of 16 thousand rubles.

At the same time, the eight-core Ryzen 7 3700X dropped out of the processor top-5, giving way to three times cheaper four-core Ryzen 3 3100. Another inexpensive four-core processor, Core i3-10100, also noticeably rose in the rating of user interest, the number of transitions to online stores for a purchase which in November increased by one and a half times.

If we talk about the processors of the new Ryzen 5000 series, then in stores in November they were presented rather fragmentarily. Nevertheless, more than 5% of Yandex.Market visitors were interested in buying them. The most popular of the new products was the eight-core Ryzen 7 5800X model with an average cost of 46 thousand rubles (the official price is 37 thousand), its share reached 2.0%. A similar result – 1.8% – was shown by the six-core Ryzen 5 5600X, the average retail price of which was about 32 thousand rubles (the official price is 25 thousand). The older models were of interest to buyers twice, or even three times less, which is not surprising, given the level of real prices: 56 thousand rubles for a 12-core and 84 thousand rubles for a 16-core (official prices are 45 and 68 thousand, respectively).

Unfortunately, the situation with the supply of new AMD processors remains uncertain, so it is very likely that they will not be able to have a serious impact on the balance of power in the Russian processor market in December.

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