Russian IT industry: another difficult year behind

Russian IT industry: another difficult year behind


Gregory Rudnitsky

During the battle of chimes and champagne glasses, it is customary not only to remember the wishes for the new year, but also to remember the year gone. What it has brought to the IT industry is what technological trends have come on
first place, but which ones, in contrast, have fallen into the background? The Russian economy continues to live in the face of international sanctions, abolishing or weakening which no one intends to. However, it is
no longer needed. Some customers have learned to circumvent restrictions by clever legal means, others have chosen for themselves Russian or Chinese alternative to Western products on the wave
import substitution, others continue to use US and European solutions, only here they are already supported by their own forces. As before, the key customer is “making the weather” on
The IT market was, and still is, the public sector. The largest players in IT are also state-owned companies. Perhaps, the most clearly showed himself “Sberbank”, which is from
first-person applications went to the practical implementation of the idea of ​​building a multi-disciplinary IT holding with an entire ecosystem of services for end users as well as for large, medium and small
business. Many of the technologies that IT companies and marketers have talked about in recent years, such as artificial intelligence, blockchain, and others, have already found practical application in
many customers are eager to share their experience at conferences and IT pages. According to the old tradition of our magazine, we asked to share our work results and forecasts on
the coming year for IT market representatives who have worked for many years and know and see a lot from the inside.

Life in the Age of Cataclysms

For example, Olga Baranova, Chief Operating Officer of Orange Business Services, marks the fifth generation of commercial networks to launch commercially operational communication networks of the year
(5G). “The advent of 5G should help in the development of the widespread use of the Internet of Things, as well as its implementation in business-critical applications, such as manufacturing,” she said.

Alexey Makarkin, Business Development Director of #CloudMTS and IT-GRAD (MTS Group)
Alexey Makarkin, Business Development Director of #CloudMTS and IT-GRAD (MTS Group)

The current level of cloud service development makes big data and artificial intelligence technologies available to a wide range of companies.

Anton Chekhonin, CEO of Norbu (Lanit Group) speaks about the continued successful growth of the IT services segment. He calls it one of the main drivers of such growth
the state program “Digital Economy”, which is already in operation, and in the new year its capacity will become even higher. The brightest event of the year for the world economy, in my opinion
Dmitry Pudov, deputy CEO of technology and development at Angara Technologies Group, is certainly a trade war between China and the United States. Supply bans
equipment, mutual accusations of intellectual property use and subsequent restrictions, not to mention significant fluctuations in quotes of companies involved in conflict – all
this, according to the expert, has led many to wonder how stable the current state of China’s IT industry is as a leading provider of IT equipment.

Dmitry Pudov, Deputy General Manager, Technology and Development, Angara Technologies Group
Dmitry Pudov, Deputy Chief Technology Officer of Angara Technologies Group

The success of the cloud business can be explained by the low base effect: large clients are still cautious about cloud services, but it can be noted that with each passing year, the number of projects is increasing.

“In the Russian economy, low inflation should be identified and the era of low rates has come. The refinancing rate is at a minimum, and this may stimulate development, including
IT industry. The demand for innovation in Russia is high, but the size of the domestic market does not allow us to count on the emergence of a significant number of serious players without export orientation.
The export potential of Russian companies is limited by political factors rather than economic factors, ”he adds.

Gregory Chernobyl, CEO of Winnum
Gregory Chernobyl, CEO of Winnum

Customers increasingly want personalization in purchased or used products.

In the market “cloudiness”

If you look at individual segments of the IT market, according to the unanimous opinion of experts and analysts, one of the fastest growing ones can safely be called the cloud services market. customers have learned
to count money, they cannot and do not want to spend extra on IT infrastructure support, but are interested in rapidly scaling IT resources, flexible and versatile management tools. AND
this is where clouds and virtualization come to the rescue. “In our example, we see that demand for cloud services is growing quite actively both among large companies and very small ones,” he said.
Alexey Makarkin, Business Development Director of #CloudMTS and IT-Grad (MTS Group). – The transition to the cloud model of most Russian companies is a matter of time. The market itself
transformed, gradually enlarged. According to our estimates, in 3-5 years, it will have several major players on the federal scale who will offer business in addition to cloud services,
a set of digital services, forming a digital ecosystem around the customer. ” In turn, Vyacheslav Fokin, Director of Key Clients of Sinimex, recalls the rapid development in
a narrow but important segment of the IT industry, including the implementation of open source APIs with partners or the Open API. Many Open API projects, he said, have already been completed
Now actively implemented, in the future such experience will allow IT companies to offer customers unique expertise in demand in the market. As noted by Rustem Hayretdinov, CEO
Atak Keeler, the digital transformation of the business has caused a great need for customers in new software products and services. That is why processes in the region have been developing at an accelerating pace
development and everything that accompanies it (testing, security, etc.).

Georgi Megrelishvili, CEO of SBKlaud
George Megrelishvili, CEO of SBKlaud

Russia has entered the 5G era and can become the leader in the speed of expansion of new generation networks, at least in the CIS.

Digital transformation: from words to deeds

Today, everyone is talking about digital business transformation and building a digital economy in Russia. Although not all have a clear understanding of the term so far. For someone, digital transformation –
introduction of electronic document flow instead of paper, but fortunately, there are very few. For most, “digitization”, as it is called, is a global strategy review
companies, introducing new approaches and tools that bring to the market brand new products and services that were previously released using classic automation tools
either completely impossible or extremely expensive. Has 2019 become the year of real implementation of digital transformation in specific projects? “Historically, domestic companies have been more targeting
state-owned companies. Such companies have significant inertia and irreverence in terms of any transformation initiatives. In the private sector of real projects
much more. An example is industrial equipment, which instead of buying or leasing or using the business model Product as a Service. This kind of market
changes have become a significant motivator for business transformation with the use of information technology, the Internet of Things and big data, ”says Grigory Chornobyl,
CEO of Winnum. According to Anton Chekhonin (Norbu), many companies in Russia are already successfully following the digital transformation of business processes, and the maturity of many such
projects are not inferior to European and American competitors. “When implementing digital projects, you can really face different difficulties: first, the customer may not be present
a clear understanding of what he wants from the implementation of a particular system. Then the companies should seek professional consultants to help you understand the goals, create a model of acceptance
decisions to identify those responsible for the task, prepare sources of information. Legacy systems – those that have been implemented for a long time, on “old” technologies, and still stand as limitations
since used, to a greater extent, this applies to ERP systems and specialized application solutions. But we are already seeing the start of “big” projects to upgrade ERP systems, translate them into
modern platforms, microservice architecture. And in our estimations, in 2020 such projects will become more », – he states. According to Georgy Megrelishvili, Executive Director
SBKlaud, in industries with high levels of IT development, such as in retail or telecom, is making the process of digitization more active, as it is a logical consequence
preceded him by automation. But in industries where the path of automation has not been completed, digitalization is just beginning to automate business processes, generate data flows,
on which business can become digital. The explosive growth of IT outsourcing and the popularity of cloud technology is largely due to situations where customers need it as quickly as possible
go the digitalization route through automation.

Anton Chekhonin, CEO of Norbu (Lanit Group)
Anton Chekhonin, CEO of Norbu (Lanit Group)

As one of the technological trends in the coming years will be low code platforms, companies will need less IT developers, it will be enough to have a good IT consultant.

Artificial intelligence: business is ready

As mentioned above, government initiatives are a major impetus for the development of the IT market in Russia. One such initiative is artificial intelligence. But is the business ready for a massive transition to
The Digital Mind? “We see a strong interest in AI solutions,” replies Olga Baranova (Orange). – And these requests come from customers from different industries: energy and
of oil and gas to online businesses. In fact, elements of AI are present in many of the complex integration solutions we offer, and it would be very difficult to separate them separately. To
For example, video analytics is part of these technologies as part of a safety decision and an early warning system that checks the reliability of counterparties based on open data, and
Wi-Fi analytics system for retail ». Dmitry Pudov (Angara), focuses on issues that somehow arise in the selection and implementation of II technologies. “For example, who carries
responsibility for decisions made? II Developer, System Customer, Operator? The cost of the error may be too high. The role of the state in regulating such issues
will be key. Now we are actively working on standardization of this area, I think it will help business and customers to better navigate in this subject area », –
says the expert.

Olga Baranova, Chief Operating Officer of Orange Business Services in Russia and CIS
Olga Baranova, Chief Operating Officer of Orange Business Services in Russia and the CIS

The advent of 5G should help in the development of the widespread use of the Internet of Things and its implementation in business-critical areas, such as manufacturing.

Do it yourself

Not only the IT solution providers, but the customers themselves are changing. What are the most frequent requests from developers and system integrators in the coming year? According to Alexei Makarkin (IT-Grad),
clients want to be able to order from a single provider the implementation of a chat bot, remote monitoring system, and big data tools, and of course, cloud services.
“One provider, one contract and a whole host of digital services. It is convenient and profitable. Competition between providers is reaching a whole new level, where the deciding factor is
the ability to get a wide range of IT and telecom services in one place, from one provider, ”he explains. On the other hand, there is a continuing tendency to create customers’ own
development teams capable of competing heavily with IT companies. Vyacheslav Fokin (Sinimex) draws attention to this. “This is usually accompanied by any implementation
varieties of agile-methodologies for project management, as well as involvement of business units in the process of creating a software solution, – he explains. – Not all of them succeed successfully and from the first
times. Specifically, I would say that I have seen cases of business frustration in this approach. This leads to the fact that in the community in one way or another there is a discussion about the future custom
development. Some IT companies have suggested that customers, having “played” in this kind of model, will again seek software development for profile companies. others
claim that the era of bespoke development projects has passed and in the future the role of IT companies will be reduced to outsourcing, that is, hiring specialists. ” However, in my opinion
Vyacheslav Fokina, in the short and medium term in the market will successfully coexist both models of interaction.

Rustem Hayretdinov, CEO of Atak Keeler company
Rustem Hayretdinov, CEO of Atak Keeler

Mature business artificial intelligence will only strengthen, immature – will not save.

Everyone has their own victories

Regarding specific projects that were implemented by Russian IT companies last year, here is a representative of each segment to talk about. Rustem Hayretdinov (Attack Keeler)
works in the information security market. Usually it is not customary to name customers here. “Since this year, there has been a demand for building continuously operating corporate development systems
software, that is, customers want not only to buy different scanners, but also to put testing methods, to teach programmers, etc. This year several of them started
projects, ”he shares. Orange Business Services is actively developing the shipping industry, namely shipping. “As a result of the past year, our satellite connection is being used more than
on 80 ships. Securing reliable communications on many of these ships has become a unique task – sometimes you have to work as quickly as possible in the intervals between flights at foreign ports,
take into account the operating conditions of the equipment on the Arctic Circle, where some of the connected vessels operate, as well as adapt projects to different types of vessels, ”says Olga Baranova (Orange).
“Speaking of new services, for #CloudMTS it is worth noting the launch of container services that accelerate the deployment of customer applications in the cloud and, in general, the development of direction
our own development, – says Alexei Makarkin (#CloudMTS and IT-GRAD (MTS Group)). – Development of partnerships has become one of the most promising areas of IT-GRAD. Yes, in
In 2019, we launched a cloud-based SAP datacenter service in Russia. This will allow customers to deploy from scratch or migrate to existing systems in the cloud
provider. ”

Vyacheslav Fokin, Director for Key Clients of Sinimex Company
Vyacheslav Fokin, Director for Key Clients of Sinimex

Business is well aware of how powerful machine learning algorithms are.

results of the year, Artificial Intelligence, digital transformation

IT-Manager Magazine [№ 12/2019],

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