Russian smartphone market collapsed in the last quarter of 2020

Russian smartphone market collapsed in the last quarter of 2020

A study by the International Data Corporation (IDC) suggests that the Russian smartphone market has declined sharply in the fourth quarter of 2020.

Thus, shipments in piece terms decreased to 7.902 million devices, which is one-fifth less than in the same quarter of 2019. The market volume in money was $ 2.247 billion.

At the end of the quarter, the first place in terms of the number of smartphones sold was taken by Samsung, with a large margin from other manufacturers. Apple surpassed Xiaomi to take second place. Moreover, Apple’s share jumped to 19.1% in piece terms – this is the best result since the beginning of 2018. Curiously, in monetary terms, Apple for the first time in Russia outstripped all other brands in aggregate: the release of the iPhone 12 contributed to this.

The spike in smartphone sales quickly subsided after September. In the fourth quarter, there were already not so many offers, in addition, shipments of the Huawei and Honor brands were significantly reduced.“, Experts say.

As for the whole of 2020 as a whole, shipments of smartphones amounted to 30.376 million units, a decrease of 7.6% compared to 2019. This is the worst result since 2017. In monetary terms, the industry sank 8.5%.

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