Chinese smartphone maker Honor said on Friday that after splitting from parent company Huawei Technologies last year, it has entered into partnership agreements with major chipmakers including Intel and Qualcomm.
In November, Huawei sold Honor to a consortium of 30 agents and dealers of the sub-brand to take it out of the hands of US sanctions, allowing the new company to resume purchasing smartphone components.
Having unveiled the Honor V40 5G in China, its first smartphone launched since its split from Huawei, the company said it has already closed its own deals with a number of tech firms. These include AMD, MediaTek, Micron Technology, Microsoft, Samsung, SK Hynix, and Sony.
As part of Huawei, the Honor brand has focused on the budget segment of the smartphone market, but will now strive to move to the mid-range and high-end segment and expand overseas markets, according to CEO George Zhao. The company also intends to develop the direction of the Internet of Things for connected smart devices controlled by mobile phones.
“She [Honor] would like to show that it is a reborn Huawei so that customers can trust it in the same capacity in which Huawei has positioned itself“Said Nicole Peng, vice president of mobility at the consulting firm Canalys.
According to Canalys, Honor shipped 13.3 million smartphones in the third quarter of last year, accounting for just over a quarter of Huawei’s total shipments.
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