Counterpoint Technology Market Research estimated that smartphone shipments in the first quarter of this year fell by 13% compared to the same period in 2019. This is the most serious market contraction in the history of statistics collection.
Shipments amounted to 294.9 million units. The fall was recorded in all regions, although individual countries showed growth. For example, in Russia sales of “smart” cellular devices year on year increased by 8%.
Samsung remains the leader: the share of the South Korean giant in the last quarter was approximately 20%. Huawei, together with its subsidiary Honor, has occupied 17% of the global market. Closes the top three Apple with 14%. This is followed by Chinese Xiaomi and OPPO with a result of 10% and 8%, respectively.
Of all the major brands, only Xiaomi and Realme were able to demonstrate sales growth on an annualized basis: the first increased deliveries by 7%, and the second – immediately by 157%.
The reason for such a sharp decline in the global smartphone market is a pandemic. Cellular stores and electronics stores have closed around the world, and consumers are forced to stay at home in conditions of self-isolation. Most likely, the decline in the industry will continue in the current quarter.
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