Изображение: Jaap Arriens / NurPhoto / Getty Images

Some features of the WhatsApp Business messenger will become paid


Facebook, the owner of the popular messenger WhatsApp, announced today its intention to pay for some of the features of the WhatsApp Business service, which is focused on the business segment.

Image: Jaap Arriens / NurPhoto / Getty Images

Image: Jaap Arriens / NurPhoto / Getty Images

Recently, Facebook has been making a lot of efforts in order to increase the volume of income from the WhatsApp messenger, which was acquired for $ 16 billion in 2014. Despite this, the main income of the company still comes from advertising on social networks Facebook and Instagram. In addition, WhatsApp continues to be under scrutiny by the House Antitrust Judicial Subcommittee, which earlier this month declared Facebook a monopoly on social media.

As for WhatsApp Business, this service is focused on the business segment. With its help, representatives of small and medium-sized businesses conduct a dialogue with customers, provide support and sell goods. WhatsApp Business has a reported user base of over 50 million business customers. At the same time, over 175 million people around the world use the messenger every day to interact with sellers.

Hosting will be one of the new functions of the service, thanks to which entrepreneurs will be able to host their online stores and other services on Facebook servers. Despite the appearance of a statement that for corporate clients some functions will become paid, and their cost will depend on the region where the user is based and the volume of consumption, what exactly is at stake is still unclear. The company also said in a statement that a portion of the revenue generated from the paid features of the service will be used to further provide free services to more than 2 billion WhatsApp users worldwide.

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