The global market for push-button phones collapsed in the first quarter

The global market for push-button phones collapsed in the first quarter


The demand for push-button cell phones on a global scale in the first quarter of this year immediately decreased by 12% compared with the same period in 2019. Such data leads the analytical company Counterpoint Technology Market Research.

Over a three-month period, 83.5 million mobile phones were shipped worldwide. For comparison: a year earlier, deliveries were approximately 95.0 million units, and in the fourth quarter of 2019, 105.5 million devices were sold.

The global market leader is the Transsion Group, which owns brands such as iTel Mobile, Tecno Mobile and Infinix Mobile. According to the results of the last quarter, the Transsion Group accounted for more than 30% of the total volume of shipped push-button phones.

In second place is HMD Global, which manufactures devices under the Nokia brand: this company holds about 15% of the global market. At the same time, HMD Global leads Europe with a 19% share.

In North America, Alcatel is the undisputed leader, holding 68% of the keypad segment.

The market as a whole has seriously contracted due to the pandemic: the spread of coronavirus has hit the retail sales of cell phones.

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