Sber, M.Video-Eldorado group, as well as Alexander Tynkovan, founder and co-owner of the Goods.ru trading platform, signed an agreement that essentially provides for the takeover of the marketplace. After passing internal corporate audits and obtaining all approvals from regulators in the first half of 2021, it is planned to sign full-fledged commitments.
As part of the deal, Goods.ru was valued at 10 billion rubles. Under the terms of the agreement, Sberbank will invest about 30 billion rubles in the development of the site, and will also buy out a part of the share currently owned by M.Video-Eldorado for 4 billion rubles. As a result of the transaction, Sber will control 85% of the site’s shares, 10% will be retained by M.Video-Eldorado, and 5% – by the founder of M.Video, Alexander Tynkovan. All parties must be represented on the board of directors.
The integration of the marketplace into the Sber ecosystem, which includes such companies as SberLogistika, SberMarket, SberApteka and Samokat, the parties hope, will make it possible to create one of the key players on the e-commerce market in Russia on the basis of goods.ru. Today Goods.ru presents 18 main categories and 2.5 million goods, and in the future their number will increase significantly.
First Deputy Chairman of the Board of Sberbank Lev Khasis said: “The history of development goods.ru confirms the deep expertise of M.Video-Eldorado in the e-commerce segment, as well as the Group’s ability to quickly adapt new digital models and practices in a rapidly changing business landscape. Partnership with Sber will help not only attract new resources for the growth of the marketplace, but also allow it to become a member of one of the largest ecosystem projects in the Russian e-commerce“.
M.Video-Eldorado, while remaining a partner in the joint venture, will focus on developing its core business. In particular, the group intends to expand the assortment of its own marketplace according to the 3P model (selling goods to partners without preliminary creation of stock). Cooperation with Goods.ru and the use of the latter’s infrastructure will continue.
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