Analyst firm App Annie announced some of the results in the app market for the current year. Since the beginning of 2020, the number of downloads of mobile applications in the world has grown by 10% to 130 billion, and their expenses increased by 25%, amounting to $ 112 billion, including 53 billion downloaded games and 77 billion other applications. Users spent $ 81 billion on games and $ 31 billion on other apps.
“Typically, this growth is characteristic of emerging markets, but in 2020, COVID-19 spurred demand for mobile solutions for work, study and play., – noted in App Annie. – COVID-19 swept the world, changed the economy and transformed everyday life … And we all relied on mobile devices to communicate, work, study, play and escape (from everyday life) “.
The TikTok video service leads the world in terms of downloads, followed by Facebook and the WhatsApp messenger. The top 10 also includes video conferencing services Zoom and Google Meet, Instagram, messengers Facebook Messenger, Snapchat, Telegram and the short video service Likee.
Dating service Tinder was the leader in app user spending, followed by TikTok and YouTube. The top 10 also includes Disney +, Tencent Video, Netflix and iQIYI video streaming services, Bigo Live video service, Google One cloud storage and Pandora music streaming service.
Judging by the number of downloads in the world, games and business were the most popular this year. If we talk about the time spent, then the owners of Android devices spent 3.3 trillion hours in applications during the reporting period, which is 25% more than last year. The largest growth was noted in the categories “business” and “education” – it was about 200%. And the leaders in this indicator were social networks and instant messengers, to which users devoted a total of 1.5 trillion hours, followed by “entertainment and video” (879 billion hours), “games” (284 billion) and “shopping” (80 billion). …
Since the beginning of the year, Russians have installed various applications 5.1 billion times and spent $ 1.2 billion on them. TikTok is the leader in the number of downloads, followed by two messengers – WhatsApp and Telegram. The top ten also includes Sberbank Online, Instagram, Likee, Gosuslugi, Avito, VKontakte and Zoom.
The most popular game among Russians in terms of downloads is “My Talking Tom”, followed by Brawl Stars and PUBG Mobile in second and third places. Chronicles of Chaos, Brawl Stars and Gardenscapes: New Acres are leading in terms of spending in the app.
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