Ubisoft will not raise prices for upcoming releases and will host Ubisoft Forward in September

Ubisoft will not raise prices for upcoming releases and will host Ubisoft Forward in September


During Ubisoft’s first-quarter earnings report to investors, the question of prices for next-gen games was raised. CEO Yves Guillemot said the at least three releases planned for this year will not cost more.

“For games that will be released during the Christmas period, we plan to put the same price as on the previous generation consoles, – he said. – This is what we are focused on at the moment “

However, the answer leaves the opportunity to sell games at a higher price in the future. The investors’ question itself arose amid the announcement by Take-Two Interactive that at the end of this year for NBA 2K21 for PlayStation 5 and Xbox Series X buyers will have to shell out $ 69.99 instead of $ 59.99 – $ 10 more expensive than versions for PlayStation 4 and Xbox One.

This topic has been discussed for quite some time. For example, according to former PlayStation chief Shawn Layden, the price of games is high time to increase, because the cost of development has increased many times. Another way out of the situation: to do short projects, and not for tens of hours.

Yves Guillemot also revealed that the next Ubisoft Forward show will take place in September.

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