A study by Counterpoint Technology Market Research suggests that the European smartphone market experienced a serious decline last year. Another notable, but quite expected event of 2020 was a sharp decline in the share of Huawei.
In the last quarter of last year, approximately 52.8 million smartphones were sold in Europe. This is 15% less compared to the fourth quarter of 2019, when shipments were 61.9 million units. The reason for such a sharp decline is a pandemic that hit retail sales channels hard.
In 2020, 185.9 million smartphones were delivered to the European market in total. The drop compared to 2019, when shipments were 216.1 million units, was 14%.
At the end of the year, Samsung became the sales leader with a share of 32%, but the demand for smartphones of this company in piece terms decreased by 12%. In second place is Apple, which took 22% of the industry: demand for the iPhone fell 1% year on year.
At the same time, the supply of smartphones Xiaomi, which closes the top three, jumped almost twice – by 90%. This company took 14% of the European market in 2020.
The fourth position is occupied by Huawei, whose supplies fell by 43%: the company’s share was only 12%. Next comes OPPO with 4% of the market: this company was able to increase shipments by 82%.
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