Why We Need a Mobile App – Building Mobile Apps for WHAT?

Mobile applications are not only for large organizations; today many small or mid-sized companies own their individual mobile applications. The emerging trend of mobile technology involves more than just having a mobile friendly website. The combination of mobile application and business will be the best tool for marketing. In these days, you may interact with many small or mid-scale companies who own their dedicated mobile app. From the coffee shop to travel agencies, companies are gaining business through a mobile app and taking their marketing to next level.

Still, you are not sure why your business needs mobile application; here are some of the top benefits which guide you down the path.

Be always visible

Based on the statistics, an average person spends about two hours in a mobile device. As their usage involves a handful of applications, it will affect the way they scroll or scan the mobile for the applications they are looking for. By this way, the company can be benefited as the human brain unconsciously registers all the icons (with excellent design) it comes across – even if it is unnoticed.

Direct marketing

The mobile app provides common information about the business, prices, booking forms, features, user accounts, business news feeds and much more. The information that companies like to provide for the customers including sales promotions and latest announcements can be instantly added to the mobile app. You can easily get closer to customers through push notification and remind them about products, discounts, offers and services.

Offer value to the customers

The company can provide direct rewards to the customers through the mobile application and it may result in more app download and more return customers.

Build brand awareness among customers

The mobile application is like a billboard you can do what you want with it. The companies can make the mobile app functional and informative for the customers. By adding attractive designs, functions and options that customers love, the companies can build a beautifully designed brand focused application. The more you involve the customers in your application, the sooner they will buy your product or service and therefore, your brand will be popularized among customers.

Enhance customer engagement

Having messaging feature or chat will change the way the customers engage with the application. The chat feature will get the work done within minutes without wasting customer’s time and also improves business.

Stay away from the competitors

Having unified design with interactive graphics and options will make an application stand out from your competitors. Be the first to provide a mobile application for your customers.

Build customer loyalty

As the companies approach the consumers through various forms of advertising, we may lose the impact of customers because of immense advertising. To grow the business, the customer has to build trust among the audience for their product or service. The mobile application will take your business closer to your customers and bring all your business products in handy with simple mobile app.

Think about where you want business

Two major mobile operating system android and apple are still gaining popularity among customers. One who has eye on the current marketing trend in the industry will evidently know that apple is leading in the growth rate of 43.1% to 44.2 % during August 2016 to February 2017, but android is still being the popular mobile operating system among customers. When many apple users had switched to android, the apple launched the website in 2016 to switch the users to iPhone. Recently, it announced the mobile app to move contacts and files from other devices to iPhone. During 2016, android has seen 82.8 % market rate when compared with apple 11.6% market share. Therefore, think wisely and choose the right operating system to launch your new business application.

In United States, more than 190 million people own smartphones. According to the recent survey, Google operating system is losing its customers than its gain. In between April and may, android has lost 52.2 to 54.1% of customers. China is one of the biggest smartphone selling country has seen 30% sales in second quarter of 2016. Samsung is still challenging apple large screen phones. Samsung has lost 4.3 percentage of market share and 5.1 percentages in unit sales during second quarter of 2016. Despite of price or features of android or iPhone, both mobile brands are gaining popularity in the global market.


Build Powerful Custom Apps Fast with App Maker on G Suite (Google I/O '17)



App Maker is G Suite’s low-code app development tool that lets developers quickly build and deploy custom apps tailored to their company’s needs. Learn how citizen developers can quickly build apps to automate the small but manual tasks that clog up their worksteam, and how experienced developers can use Apps Script and our APIs to build even richer functionality.

See all the talks from Google I/O ’17 here: https://goo.gl/D0D4VE
Watch more Android talks at I/O ’17 here: https://goo.gl/c0LWYl
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5 Surefire Tricks to Build a Successful Fashion Mobile App

No aspect of our lives have been left untouched by technology and this brings a sheer blessing for the fashion forward mortals. Nowadays, we can choose our dream outfit with a single click and do not need to visit different fashion stores anymore. Adhering this fact, it has become immensely significant to develop a mobile app for the fashion merchants. However, with the App Stores bombarded with millions of options, it is a daunting task for your app to reach users’ hands. Thus, you must follow certain tricks and tips to build a creative app for your fashion business.

Ease of Use

User experience is one of the prime areas of concern as people always admire something that delivers simplicity and convenience. Building an user-friendly app can deliver an outstanding mobile shopping experience to users which, further would soar up the revenue of your business. Moreover, by keeping it simple and crisp, you can minimise the development costs as well.

Interactivity and Responsiveness

You must try to get the pulse of customers, their online search pattern and have a clear idea about their needs and requirements. Thus, you should include significant features like user reviews, detailed product descriptions and other intuitive elements. You can pamper your users with trendy tips and tricks to enhance their taste of fashion. Moreover, it is important to respond to the customer queries and offer relevant information about product promotions and offers to make them feel connected with your brand.

Constant Updates and Add-ons

An informative mobile app will surely attract many shoppers. Thus, you need to constantly update the details about product name, price, discounts and user reviews and keep the users informed about the latest changes. Furthermore, you need to add new features and functionality to it to entice your users and grab their interest in the long run.

Persistence

The moment you get into an industry, it is certain that you are surely going to face pushback. During the primary stage, you might face negative feedback and pushback. However, it is important to stay persistent as over time, people will found interest in your app and will like your innovation as well. Thus, bringing new things to users and keep going on is the key to succeed in the mobile-first world.

Develop Distributed Feature Flags

While penetrating in a highly evolving and competitive landscape, you need to reach, iterate, track and react to the users’ needs quickly. Adding distributed feature flags is one of the most efficient ways to do so. Feature flags will allow you to deliver new elements to the users swiftly as you can separate the ‘ready-to-deploy’ features from those which, needs to go through the testing process. Moreover, these will help you to run multivariate tests and mitigate the scalability concerns as well.

Final word

Your app must have the spark to foster the love for fashion of customers. Partnering with an established developer for your mobile app development project can help you to get close to build an engaging app, find new prospects, increase conversions thereby, leading you to succeed.


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3 PhoneGap Build Plans: Guide For A PhoneGap App Development Company

By roping in web technologies like CSS3, HTML5, and JavaScript, PhoneGap or Cordova Apache (recently renamed) has ushered in an era of cross-platform app development. This is a great achievement and was applauded globally. PhoneGap is the recipient of People’s Choice Award 2009. However, there was one major challenge for every PhoneGap app development company in terms of compiling codes to suit different target device platforms, namely, Android, iOS, Windows Phone, etc.

Thanks to Adobe! PhoneGap app development companies can make use of its PhoneGap Build service to homogeneously and efficiently compile the source code composed of different web technologies. The compiling happens automatically to suit different devices or platforms. Thus, app developers no longer need to worry about the native properties required to build an engaging mobile app. PhoneGap Build is a cloud-based service hosted by Adobe. An app-build submitted here gets compiled using the latest SDK (Software Development Kit) as made available by the native platform owner. For instance, if a PhoneGap build has to target iOS 10 iPhone or iPad, then it would be compiled using the resources of iOS 10 SDK offered by Apple only.

Apart from compiling a PhoneGap build, the cloud service helps with collaboration. Developers can work together from different devices over the Internet and get the job done in a hassle-free manner. The administrator of the project can assign jobs to different developers and keep a track of all. Leveraging its built-in feature called Hydration, the service can also be used to debug and push updates to an existing version, thereby, allowing all team members to work with the most up-to-date version.

Based on their requirements, an app development company can choose the right subscription from the options available.

Free Plan

  • Number of apps: No restriction is applicable as of now. Developers can submit an unlimited number of builds and get the compiling done as per the target platform.
  • Number of private apps: The plan accepts only one private app. In the case of a private app, the coding is hosted in a private GitHub repository.
  • Maximum app size: App size should not exceed 50 MB.
  • Core Cordova plugins: Apps built with using any core Cordova plugins are allowed.
  • Third-party plugins: No restriction on the use of third-party plugins.
  • Plugin uploading: Developers can upload any number of plugins on GitHub and use them in their app as per the needs.
  • Collaborators: There is no limit on the number of developers joining the PhoneGap Build service.

Paid Plan (Starting at $9.99/month)

  • Number of applications: No restriction has been put.
  • Number of private applications: 25 private apps are allowed. In the case of a private app, the coding is hosted in a private GitHub repository.
  • Maximum size of the app: App size not more than 100 MB is permissible.
  • Core Cordova plugins: Apps built with using any core Cordova plugins are allowed.
  • Third-party plugins: No limit on the usage of the number of third-party plugins.
  • Plugin uploading: No upper cap is applicable.
  • Collaborators: Extending the team is not an issue as there is no cap on the number of users.

Adobe Creative Cloud Membership

This is another paid subscription but is a premium membership bringing in some additional Adobe services. This can be subscribed via an authorized reseller of Adobe. A member PhoneGap app development company can submit apps worth 1GB size. All other features remain similar to the Paid one that we have discussed above.

Thus, Adobe has eased the PhoneGap mobile app development process to a large extent. Getting started with the service is quite easy. Simply, a developer needs to upload the app build containing configuration file (config.xml) and web assets file (index.HTML file). The latter contains HTML, JavaScript, CSS, images, and other components. A Zip file can also be uploaded in lieu of the index.HTML file. Giving a path of the Git or SVN repository is a must. Thereafter, the Adobe service undertakes the compilation and packaging and delivers the app URLs for the targeted mobile platforms.


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Firebase is the fastest way to build a scalable app from scratch, or to add functionality to your existing mobile apps. From your first line of code to the millionth user, Firebase is ready to help you succeed. Experience first-hand how easy it is to build with Firebase as we live-code a complete, cross-platform mobile app for iOS, Android and Web on stage. We’ll then show best practices to extend this app to maintain compatibility with legacy systems and existing data-pipelines.

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Event schedule → http://g.co/next18

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PowerApps: Build a full business app in 10 minutes – THR2072



Join this fast-paced overview and hear how to use Microsoft PowerApps and the Common Data Service for Apps to create rich and comprehensive apps, leveraging a custom data model, forms, and tools to guide users through your business processes.

Planning To Build An iOS App? Here’s What You Need To Know

Swift was created to replace the Objective-C as it was in use since 1983. Apple claims that Swift is much better than its predecessor and offers a lot more that will help developers in creating fantastic apps for the users. But is it really so, let’s find out.

Is Swift the Future of iOS App Development?

In a very less time, almost all the Mobile app development company have adopted the Swift. According to the recent survey, 59% of developers are building an iOS app using Swift, and still, there are 39% who are preferring Objective-C for this process.

The primary benefit of using Swift is that it has a pretty simple and small code which allows app developers to quickly build fully-functional apps. Yahoo Weather and LinkedIn were the first ones to come up with the Swift-based app. Moreover, iOS apps written using Swift are easier to maintain, lighter, and ready for the future.

Here are some of the major advantages of using Swift over Objective-C for building apps:

1. Swift is Faster: C++ is known as one of the fastest coding languages in the industry and Swift performance is very much similar to C++. Additionally, Apple regularly rolls out updates that are aimed to improve the speed and stability of Swift so that iPhone apps development can be done in a smooth manner. Objective-C is slower than Swift because it contains C API legacy.

2. Swift is Easier to Read: Objective-C is in use from past three decades and hence has more clunky syntax- whereas Swift, on the other hand, is quite easy to read and learn. Just like C++, C#, JavaScript and Python, Swift codes are also flexible and simple. App developers who are familiar with above-mentioned languages will pick up Swift.

3. Swift Playground encourages Interactive Coding: This playground is a new tool which has proven to be beneficial for amateur programmers. It offers an interactive coding environment where developers can test run their codes, without any need of creating the complete project.

4. Swift requires Less Code: Swift-based apps can be developed by with very fewer codes. Whereas Objective-C is full of codes which make it hectic to learn especially for the newbies. Apart from that, the Objective-C uses string manipulation and Swift uses string interpolation without any use of tokens and placeholders. Lesser code equals better readability and high reusability.

5. Swift is Safer: Unlike Objective-C, Swift codes doesn’t use any pointers. These pointers can sometimes lead to vulnerabilities in app security. Pointers can create a barrier to identifying and fixing bugs that sometimes slow down the performance of an app. With Swift, app developers feel more secure and can protect their app from unwanted errors.

6. Swift is a Full Featured Coding Language: Recently, Apple launched the second version of Swift which comes with several major changes. One of the significant change is that now developers can use any operating system to develop iOS apps. Along with that, they can now take their Objective-C based project to the Swift without compromising on the quality.